As many of you probably know, crowdfunding is a relatively young industry. (Fun Fact: Kapipal was one of the first crowdfunding platforms starting way back in 2009!) But what it lacks in years, it makes up for in funding. Studies estimate that in 2015 the crowdfunding industry surpassed over $35 billion in funds generated. These numbers are expected to increase with each year, so it is no wonder why innovative start-up companies are now incorporating crowdfunding within their investment strategy.
Yet after interviewing a wide variety of start-ups, we discovered that the attractiveness of crowdfunding isn’t entirely related to money. Below, we list some of the less obvious reasons why many start-up companies are utilizing crowdfunding.
Personal Connections with Their Consumer Base
After our interviews were complete, the Kapipal team was stunned (well, sort of J) by the fact that every single start-up company loved how crowdfunding provided an intimate connection with their consumer base. While the details of these connections different for each start-up, the general consensus was that crowdfunding with Kapipal provided the unique opportunity to get direct, immediate feedback from their audience.
One example of this was that through a crowdfunding campaign, a start-up company literally made slight alterations to their product based on direct suggestions from campaign supporters. So not only did the company release a better product, but the consumer received the exact product that they would be interested in. Talk about personalization!
More Creative Freedom
In the traditional funding format, start-ups seek out investors who will provide them with large amounts of money. The investor does this with the assumption that in the long run, they will earn more money than they initially invested.
As you can imagine, this process places quite a heavy burden on the start-up company to make money. Obviously there is nothing wrong with making money, but when that is the absolute goal, then both the product and creativity must be mere secondary concerns.
Crowdfunding completely erases this burden, as start-ups no longer need to rely on the traditional investing structure. By generating funds via online crowdfunding platforms, companies now have the opportunities to be creative by testing a wide variety of products without having to worry about owing any huge investment firm money.
A phrase that we kept hearing over and over from start-ups was, “Kapipal provides us the opportunity to test, and then test again.” One marketing manager even noted that Kapipal “provides the opportunity for us to test and see not only what our audience would want to buy, but what they are passionate about, which are entirely two different things. And from a marketing perspective, the more we can understand our audience’s passions, the better products we can create for them.”
That wraps it up for now, but we will be conducting more interviews – with everyone from individuals seeking a dream vacation to more revolutionary start-up companies – so continue to check our blog and social media accounts to stay up to date on the latest news.
Also, feel free to explore our site or become one of the millions who have started their own crowdfunding campaign. Remember, if you have any questions, you are always more than welcome to drop us a note or simply give us a shout out on Twitter.
Hope you have an amazing weekend!
As we have explained in some of our past posts, Kapipal will be unveiling a brand new site to start off 2016. When creating our new site, we had but one thing in mind: You! We want our site to be beautiful and as easy to navigate as possible. And although our old site was great, we felt like we could do much better!
Where Is My Campaign?
Although the new site will be up and running soon, we want to clarify any potential apprehensions or confusions:
New Site, New Improvements
As mentioned, our main inspiration for creating a new site was to help crowdfunding campaign creators and contributors. So you can be sure that our new site will be full of awesome improvements, some of which include:
There are plenty of more feature to come during the 3-month transition period, so be on the lookout for even more improvements and advancements.
With you as our primary focus, please feel free to contact us if you have suggestions on ways that Kapipal can improve or if you are a campaign creator looking for assistance.
Be sure to check our Twitter to stay up to date on when the new site will be unveiled!
As mentioned in our last post, Kapipal is preparing to unveil a brand new website that has a ton of new features. Although our current (but soon to be old!) site functions quite well, we at Kapipal pride ourselves on being and becoming our best version possible, so “quite well” just wasn’t good enough for us!
We’ve spent the last few months working internally to figure out ways to enhance our site and improve the crowdfunding experience for both campaign creators and contributors. Here is a quick overview of some of the changes and improvements.
One of the most exciting things about our new site is the new look. We have improved aesthetics so that the site is more visually appealing, and we’ve also added an awesome sidebar (it will be featured on the left-hand side of the screen) which, once clicked, slides open to unveil an extensive menu for site navigation.
We also improved our Home page by inserting quick navigation images making it easy for site users to get exactly where they need to go!
We our constantly looking for ways to enhance our user experience, so look for more improvements along the way!
Find Projects More Easily
Another upgrade that we have made relates to how you can search for projects. Again, as mentioned above, things were working quite well on our old site. But we really felt that we could improve the search process so users could find projects more easily. So we implemented a new option of searching by category. We are also looking into search boxes and location-based searches (so you can find campaigns that are in or near your local community), so look for those in the coming months as well!
We Help You Succeed
Kapipal’s team is ever expanding, and with the new year, we wanted to further commit to our mission of personally helping crowdfunding creators by designating team members to personally reach out to campaign creators. So moving forward, look to see Kapipal team members reaching out if your campaign is struggling, or even simply reaching out to say hi and letting you know we are there if you have any questions.
We are just putting on the finishing touches on the new site, so expect it to be unveiled very soon!
Until then, keep creating and giving and helping yourself and our world! If you have any questions, remember you can always contact us for personal assistance! We would love to help with your campaign in any way possible, so don’t be shy!
Have a great and inspired rest of the day!
With it being the holiday season, this post will be relatively brief as to not keep you from spending time with your friends and family. We would just like to wish you quick happy holidays and reflect on how amazing of a year 2015 was for crowdfunding.
A Quick Thank You
Whether you created campaigns, contributed, or simply spread awareness for your family or friends, we at Kapipal want to wish you a huge thank you for all you’ve done to make the world a better place. Countless medical bills, dream vacations, and ground-breaking ideas have been funded through your support. So thank you so much for your creativity, generosity and general awesomeness.
2015: Crowdfunding’s Best Year
In its early stages, crowdfunding began as what financial pundits call a “small market” with approximately $880 million crowdfunded in 2010 (I can’t believe $880 million is considered “small!”). Four years later, the crowdfunding industry saw massive growth generating $16 billion, with the estimated regional breakdown as follows:
This growth is progressing as the industry is projected to have nearly doubled once again, generating an estimated $34 billion in 2015. If those numbers are not shocking enough, consider this: latest projections have crowdfunding surpassing venture capital industry in 2016 as the main source for generating finances.
At Kapipal, we know that there is only one responsible for crowdfunding’s massive growth: You! So again, we want to take a moment to say thank you for doing all that you do!
Have a happy holiday season and let’s work together to make 2016 even better than 2015!
With the new year soon approaching, there are many new projects underway at Kapipal. Although many of these projects are top secret we are super excited to share with you the unveiling of our newsletter!
Our main objective with this newsletter is to keep people informed on new projects, awesome advancements within Kapipal, and the latest on crowdfunding in general. Our newsletter will also feature unique insights and tips for getting the most out of your current or future crowdfunding project.
Crowdfunding Industry Projected to Boom in 2016
In case you missed it, there was a recent Forbes post stating that crowdfunding is likely to surpass venture capital (VC) in 2016. This is huge news, especially considering that crowdfunding was merely a tiny little sibling to VC only a few years ago.
For example, in 2010, was a pretty small market generating roughly under $900 million in 2010 (you’re probably stunned to see that $900 million is considered a “small market” – trust me, so am I!). Yet four years later, crowdfunding had generated $16 billion dollars, and that number is projected to double in 2015 (in case you’re wondering: the official amount for 2015 will not be released until 2016).
Considering the booming increase, now is a better time than ever to get involved with crowdfunding. If you are curious and don’t know where to start, feel free to explore our site or check out Kapipal’s blog, which features some basic tips for getting started. (More blogs posts and tips are on the way!)
For more personal tips and secrets, join the tens of thousands who have signed up for our newsletter.
With the crowdfunding market set to rocket to unprecedented levels, many campaign creators are digging in and leverage this awesome opportunity to their advantage. So why wait? Join the thousands of others and turn your dreams into a reality today.
One of the most rewarding aspects of Kapipal is hearing countless success stories of campaign creators turning their dreams into reality. Many of these stories are so remarkable that we decided to create a “Creator Spotlight” blog series. In this post, we will interview Giuliano Pellizzari, a father who created a crowdfunding campaign to help fund his children’s dream adventure.
What initially inspired you to create your campaign?
I had participated in a couple of crowdfunding campaigns with some friends (mainly design projects). This was the first time I planned a crowdfunding campaign on my own.
Why did you decide upon using Kapipal?
I was looking for a crowdfunding platform that would allow me complete freedom, as my project was definitely personal: raising money to make a trip with my kids!
You say you chose Kapipal because it gave you complete freedom - could you expand and explain that little bit? What did Kapipal offer that other crowdfunding sites couldn't or didn't?
Many of the crowdfunding sites that I contacted requested some kind of "social purpose" in order for them to accept my project. Since I was planning a holiday for my kids, I felt it would have been difficult to prove this as a social issue. Kapipal did not have any sort of request and accepted my project with no question. I also liked that the transparency of Kapipal.
What was your strategy for spreading awareness for your campaign?
I opened a blog through which I told the whole story of this trip (www.rovaniemiexpress.com), and I started to spread it through the classical social media (Facebook, Instagram, etc. ). I had also been contacted by a radio host who interviewed me and followed me during the campaign. Obviously I told my friends, they have been a great support!
Did you experience any surprises throughout the crowdfunding process?
The real surprise was finding out that a lot of people are more generous than you would imagine. If you share your dream with them, they will be happy to help you to make it real. I know this may sound "banal", but when you experience it you find out that it's, well, touching!
If you could go back and do anything different in the campaign process, what would it be?
I would probably start the campaign much earlier! Lots of people wrote me after my crowdfunding campaign was over asking me how they could contribute, but it was too late...
Do you have any advice for current or future campaign creators?
I think the most important thing is to make people feel they are part of the project and not just contributors. This may be achieved in different ways. I did it writing my story and sharing it on the blog and giving gifts to the main donors when I returned: watercolours made by me (I love painting). This has been a great pleasure for me, and I hope it was for them too.
How would you rate your experience with Kapipal? (1-10; 1 being not good and 10 being phenomenal)
I'd say 10 out of 10: I definitely got all I expected from it, with the additional value of a sincere friendly attitude!
To find out more about Giuliano’s trip, check out his blog. Also, look for more creator highlights in the coming months!
In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. Our second post provided tips regarding sharing your crowdfunding campaign over social media. This final post of the series will discuss essentials for providing a variety of appealing content.
Why is Engaging Content Necessary?
Before we discuss the essentials, it is important to understand why engaging content is necessary. Basically, engaging content is crucial due to its viral potential. The more appealing the content, the more likely a viewer is to connect and share.
In the past, the most successful campaigns have supplied a wide variety of appealing content on their campaign page. Generally, these campaign creators have utilized texts, image, and video posts to inform potential contributors about their project. The variety is particularly important as it connects with potential contributors on on a multitude of levels.
Okay, I Understand. . . But What Kind of Content is Engaging?
Great question. Considering that appropriate content largely depends upon the campaign and audience, it is generally best to put ourselves in the mind of potential contributors and ask:
Furthermore, we will also want to think about viral potential by consider factors that could inspire our audience to share with their own social network. Examples may include:
By providing appropriate, engaging content, we can be sure that we’ve increased our campaigns chances of being shared. Remember, one of the main essentials for reaching donation goals is to have campaigns seen by as many fresh eyes as possible.
If you are having trouble generating content ideas, or simply have a general concern, don’t hesitate to contact us! Our passion is assisting others in funding their dreams, so we would love to offer some assistance.
We really hope this series has offered some assistance. If you have any immediate questions, feel free to leave a comment. We would love to start a conversation – perhaps your question is also on the mind of others Also, check our site for even more helpful content in the coming weeks!
In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. This second post will provide you with tips regarding sharing your crowdfunding campaign over social media.
Plan a Social Media Outreach
So you are extremely excited about the campaign you just created, the next logical step is to immediately inform all your family and friends, right? Well, not exactly.
Although it is highly advised that you inform your family and friends, social media bursts can be quite inefficient from a long-term perspective. Thus, instead of immediately informing others, we recommend that you first allocate all of that excitement towards building a targeted social media campaign. (in fact, we highly advise you to plan this out prior to starting a campaign!)
Creating Your Targeted Social Outreach
Within a targeted social media campaign, you should designate this such as:
In regards to content, it is important to keep in mind that you will want to create as much social buzz as possible. For example, if your posts generate a lot of shares, retweets and likes, then your content will naturally spread beyond your own social connections. Therefore, be so creative and fun with your content that your friends will instinctively want to share your posts with their own connections.
As we discussed in our previous post, it is extremely beneficial for you to be as clear and straightforward with your motives as possible. Beyond the natural benefits, providing your audience with transparent information will help them understand why you are so passionate about your crowdfunding project. The more that your audience connects and understands your motives, the more likely they are to contribute, help, and share the cause.
General things to consider when seeking to inform your audience:
Although this certainly provides you with enough information to take your campaign to the next level, Kapipal is dedicated to turning dreams into reality. Therefore, continue to check our site as we plan on expand on this post, as well provide you with even more beneficial information in the future.
If you have any questions or concerns about starting a campaign, feel free to contact us! If not, why wait? Start a campaign and turn your dreams into reality today!
In our previous post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). This first post will cover the favorable practice of providing transparent and accurate information.
The Importance of Transparency
When establishing a crowdfunding campaign, it is extremely important to create trust amongst potential contributors. One of the easiest way to do this is by providing transparent, easy-to-find information. For example, if a potential contributor is exploring your campaign site yet has trouble finding answers to their questions, then they will be far less likely to contribute to your project. Therefore, it is wise to consider the type of answers potential contributors may be looking for while exploring your campaign.
Although providing easy-to-find information might seem intuitive, campaign creators can struggle with this if they don’t keep their entire audience in mind. Take, for instance, a band that is seeking to generate funds to record a new album. When creating their campaign, they might provide information targeting their current fan base (which is very smart), but fail to consider those potential contributors who are unfamiliar with their music. Having just come across this band, these visitors will seek to answer some basic questions such as: What is the story behind this band? Or, what does their music sound like?
By providing thorough, transparent information, this band can not only build trust amongst their own fans, but also new listeners as well (and maybe even gain a bunch of new fans in the process!)
But Is All of the Information Clear and Accurate?
So, now that you have filled your campaign page with easy-to-find answers, it is time to go back and double check to make sure that all the information provided is both clear and 100% accurate.
In regards to accuracy, you will certainly want to be sure that you are spelling and labeling everything correctly. Furthermore, if you are listing specifics – such as dates or locations – you will want to double check and make sure that those are accurate as well.
When it comes to clarity, it would be wise to once again consider your potential visitors. For example, whether campaigns are created to assist with medical bills or create innovative products, you will want to provide potential campaign creators with as simple of information as possible.
To help with this, we recommend walking potential contributors through the process (ex. Medical Bills: how did this emergency come about? Explain medical terms, etc.; Innovative products: explain the technology or science behind your products; walk your audience through the creation process, etc.). Granted, this doesn’t necessarily need to be long, but providing a clear, in-depth explanation of your campaign establishes a sense of connection through education. By clearly articulating your motives for your project, potential contributors will feel more involved and thus be far more likely to help you with your campaign.
If you are interested in seeking more assistance, or have a crowdfunding question that you would like answered, please do not hesitate to contact us. Otherwise, explore Kapipal and see how you can turn your dream into a reality today.
Being the first European donation and reward based crowdfunding website, we at Kapipal are extremely passionate about helping others fund their dreams. Therefore, we are now offering personal assistance for campaign creators to succeed with their projects.
But first, before linking to our personal contact page, we thought it might be helpful to offer some campaign tips. Generally, successful crowdfunding campaigns consist of the following practices:
Providing Transparent and Accurate Information
Honest, easy to find information is essential for creating trust amongst potential contributors. For example, those viewing your campaign page will want to know accurate, extensive details about your project. Furthermore, they will also want an honest representation of contribution perks. If any of this information is vague or difficult to find or understand, then you may run the risk of scaring off those who actually may be quite interested in assisting and contributing to your campaign.
Sharing Over Social Media
With Facebook recently surpassing over one billion users, it is certainly fair to say that the reach and power of social media is at an unprecedented level. With successful projects, campaign creators have been able to leverage social media to spark awareness, interest, and contribution to their campaigns.
For prime success, we highly recommend planning out a social media campaign that utilizes a variety of social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest). Feel free to get creative here, for you will want to generate as much buzz (shares, retweets, likes, etc.) as possible!
Supply a Variety of Engaging Content
Campaign creators should look to supply a wide variety of engaging content on their campaign page. In the past, successful campaigns have incorporated text, photos, and videos to inform potential contributors about their project. Variety is key here, as you will want to inform and engage potential contributors on as many levels as possible.
If you are having trouble generating ideas for content, perhaps it might be helpful to put yourselves in the mind of potential contributors and ask yourself: What do they need to know about your project? Why should they contribute? What makes my project interesting and unique? What is the quickest, simplest way to provide this information?
By focusing on providing accurate information, utilizing social media, and supplying a variety of content, campaign creators can be confident that they are on the right path to succeeding with their project.
Yet if you are still unsure, or feel as though you need personal assistance, please do not hesitate to contact us. We want to do whatever we can to assist you in successfully funding your projects and turning your dreams into reality.
So why wait? Click here to start a new project today!
This week, we're highlighting a few campaigns focused on helping people with their medical care costs. These are not by any means the only medical-cost related campaigns on Kapipal, but rather a sampling of the good our Kapipalists are working for out in the world.
Do you have a medical-treatment related Kapipal campaign you would like to share? Share your link in the comments, or @Kapipal on Twitter.
You can find the original version in Chinese at the end of this article.
For the time being it is possible that everyone can realize their dreams via crowdfunding platforms, which provide a new chance for individuals to raise funds for their projects.
This year, Peer2Peer platforms have witnessed dramatic growth and garnered more and more attention. In 2013, $5.1 billion was raised through crowdfunding in total, of which 90% was concentrated in Europe and America. However, The World Bank has predicted that in 2025 the total raised through crowd-funding platforms will exceed $ 96 billion, with substantial growth in Asia.
P2P and crowdfunding will bring a change to the current unbalanced Chinese internet finance field where uneven allocation of financial resources will be adjusted and the interest rate of private financing will be lowered by the increase in direct financing, which currently accounts for only 15% of the Chinese online financial market, whereas this number in US is 80%.
There are many different types of crowdfunding. It can be divided into ‘Products crowdfunding’, ‘Lending-based crowdfunding’, ‘equity crowdfunding’, ‘charity crowdfunding’ and so on. This article will address six possible business modes and the positive social influence of crowdfunding.
1/6 A stage for the reborn products
There are many of opportunities for artists and entrepreneurs on crowdfunding platforms, where they can show their talented ideas and products. Designers can also present their design works by creating crowdfunding projects and getting them approved by consumers. If the products are attractive enough, designers can easily raise enough funds through crowdfunding and find manufacturers to turn their ideas into physical products. In this sense, both producers and consumers can be generated from crowdfunding campaigns, which will not only bring profit to investors and producers, but also help the designer achieve their own self-value.
Designers who design lighting, costumes, tools, households, arts and crafts as well as advertisements, are especially suitable for crowdfunding campaigns. Once crowdfunding platform combines with innovation from brilliant and competitive designers and producers, businesses will respond quickly to help designers with industrial productions and marketing, in order to optimize potential profit from designers. In this way, designers themselves gain credibility, while they also provide an opportunity for businesses in need of creative individuals. Crowdfunding offers a tremendous possibility for a designer’s business development.
2/6 A platform for the promotion of high-tech products
Our modern society is witnessing the age of technological transformation, meaning our living habits and social actions can be greatly aided with the use of mobile equipment, social media and GPS. The emergence of wearable devices and various types of sensors will once again revolutionize the technology market. This huge market has already attracted massive investment. Accordingly, prototype wearable devices require testing in order to improve the function and design to get it ready for market.
Here with the help of crowdfunding platforms, wearable devices can rapidly attract users participation for testing, providing feedback and gain more attention from potential consumers and inverstors. All of this will advertise the product without any cost to the creator. Innovative products draw attention from the public and crowdfunding platforms can increase awareness of the product, while also raising the commercial value of the crowdfunding platform.
Nevertheless, professional venture capital can also be involved in crowdfunding since they’d love to offer those high-tech products with financial support. Since the investment of wearable device is too demanding for lending-based and equity crowdfundings, production crowdfunding will assist those products to locate the target customer and upgrade the products with the feedback from their crowdfunding campaigns. This will easily work out because the audience of crowdfunding sites come from everywhere and have relatively better educational background and are more professional.
It will be a win-win case if high-tech products join hands with crowdfunding platforms: the new products will be equipped with better promotion and the crowdfunding sites will get more reputation and traffic. This virtuous circle will bring big chance for a big market. In China, high-tech products is still under development, also the crowdfunding platforms selves are not mature enough to take more responsibility. Hence one or two hot cases are needed to detonate the market, and obviously, the wearable devices are the best tipping points.
Crowdfunding platforms provide entrepreneurs with support and help them gain real commercial experience. Next time we will introduce two more possible models of crowdfunding, don't miss them!
3/6 Crowdfunding campaigns as brokers for artists
4/6 Crowdfunding campaigns as angel investors for software developers
Original from: http://www.donews.com/net/201411/2864003.shtm
Bear with me for a moment here and cast your mind back to your school days, and specifically your language classes, be it in English, Italian, German, etc. Do you remember that class I am sure everyone has had where you had to write a letter persuading some fictional person or organisation? Good! Because this edition of Rules of (Social) Engagement will not be looking at a specific social media channel, but instead will focus on a skill that will aid you throughout your campaign: writing persuasively!
The reasoning is a simple one, the aim of a Kapipal campaign is ultimately to make someone want to make a donation to the campaign. Many differing factors can achieve this end, and the effectiveness of a specific factor will depend upon the individual. One person may want to donate because of a campaign's emotional draw, such as raising money to fund an operation for your cat, but another person may donate due to personal experiences, i.e. their cat suffered the same injury. So how can you ensure, with so many uncontrollable factors in the mix, that your campaign is doing its best to engage with people and persuade them to donate? Well, it's all in the writing.
Writing persuasively is a hard skill to master, and to be truly excellent at it takes time and a lot of thought. Consequently, after making your Kapipal account, you should give yourself some time to really consolidate and refine the idea/reasoning behind your campaign before creating and publishing your fundraising page. For example, you're raising money to fund studio time so that you can fulfil your dream of recording an album. Do not leave the explanation at that, elucidate with further details. Why is this your dream? How long have you wanted to be a musician? What/who inspired/influenced you? You need such details clear in your mind before you start writing, so that when writing the result will more likely be cohesive, succinct and compelling!
We take our next tip from the genius of George Orwell, who wrote about the importance of clear and precise language when writing (in Politics and the English Language for anyone who is interested). This tip is particularly relevant when writing a campaign Kapipal, an international crowd-funding service. To maximize your chances of obtaining donations from all over the world, you should be using clear and precise language to increase comprehension. This blog itself give an example of this (or rather an example of what not to do); the term 'elucidate' could be substituted by the words 'explain' or 'clarify', and these substitutions are far more likely to be understood by people with a limited knowledge of English. The aim is to make the language you use as accessible as possible!
Another way to make your writing more persuasive is storytelling. Our first tip asked why you are raising funds for your project, and you should use this question to construct the story behind the campaign. Telling a story will 'transport' your reader to another place and, hopefully, give them an emotional understanding of the inspiration behind your campaign. The entire story probably doesn't belong on your fundraising page, as this page should be kept as concise as possible, but would make a perfect blog post which you could share with people on social media (or a link on your fundraising page). Telling a story will make your writing more persuasive because it will make your campaign sound personal and authentic!
Hopefully this blog post has given you some food for thought, and these suggestions are just the tip of the iceberg of how to write persuasively. There is a bottomless pit of help at your disposal on the internet, and the Kapipal team is always here to help you if you need it. We are always contactable on Kapipal's social media channels and via email (email@example.com).
So before you start your next campaign do some planning and get a little practice in before going live your your campaign, and hopefully you will persuade people from around the world to donate :)
Hi, everyone! Elizabeth (Head of Operations) here.
If you’ve been following our blog, you’ve no doubt seen the awesome, ongoing “Rules of (Social) Engagement” series from Morgan, our Social Media Manager, focusing on marketing your crowdfunding campaign via social media.
(And if you haven’t been following our blog, welcome!)
I’m starting a blog series of my own, expanding on the ideas we talked about in this blog post, 7 Best Practices to Run a Successful Kapipal Fundraising Campaign.
This week's tip: Create a great story.
Okay, so you need to raise money for something, and you’ve come to Kapipal to do it. Excellent first step! You click on the “Start Your Campaign” link and start filling out the form, when BAM! It hits you. The first question. Page Title. Why are you raising money?
It seems simple enough, right?
But this is a huge opportunity! This is the first thing people will see when they come to your page, and the title that will show up every time you post a link to Facebook/Google Plus/Tumblr!
Stay calm. Breathe deeply. This is important -- if you want to write a compelling crowdfunding campaign title (and I know you do!), do not do the following:
1. Be uninformative, boring, generic. While writing something like, Please help us! or Need money for my dream! will technically work, these phrases don’t do anything to make your campaign memorable. Everyone who is at Kapipal needs monetary help of some kind; what makes your story special? You are a special snowflake to us, so don’t be afraid to show everyone else exactly what makes you that way!
Clever, creative titles are always excellent, but don’t be so clever that you leave readers confused about what you’re raising money for. Mix in a little wit while still being informative. (And if all else fails, informative trumps cleverness!)
Please help us! becomes Help Sandy and Danny buy a new furnace!
And Need money for my dream! becomes New SCUBA gear for Ariel and Eric!
2. Make it too long/too much information. Of course, the overly long title is also a killer. Sometimes, in an effort to be as specific as possible, crowdfunders try to fit everything but the kitchen sink into their campaign title.
I really love my pig Wilbur and my Uncle Homer is going to send him away if we don’t do something so please help me raise money to keep him safe!
Rescue Wilbur the Pig from impending doom!
Obviously this is a silly example (+1 if you caught the reference!), but see how the first title was so long that your eyes kind of just skimmed over it, while the second was short and to the point? Rescue! Pig! Doom! Hot diggity, now I want to read more about this person’s campaign! I might even want to donate, if I like what I see!
Which brings us to the next installment of this series: Writing a compelling campaign description. Next time, I’ll discuss tips for crafting a campaign description that will draw your readers in, ensure them that you are genuine in your requests for help, and give them all the answers to questions they may have about just what you are raising money for.
What are your ideas for writing a good campaign title? Share them in the comments!
Should I be using Google+?
The question of whether your campaign would benefit from a Google+ page is very much dependent on the nature of your campaign. If your campaign is focused on an insular cause, i.e. raising money to fund a bike (bad example I know) then it probably wouldn't do much to help you. However, if your campaign is derived from a larger cause or an industry, i.e. raising money for cancer research or funding a business start-up, then Google+ can be incredible useful to you and your campaign.
With over 300+ million users composed mainly of a more young and professional user, the primary benefit of Google+ is the S.E.O (Search Engine Optimisation) benefits it provides you, which in turn will increase the rank of your campaign/business/cause in Google’s results page, something that will aid you greatly in improving the visibility of your campaign.
Our first rule of using Google+ is to post your content between 9am – 11am, and never post content between 6pm – 8pm; the former is when Google+ experiences its highest level of traffic, with the latter being its period of low traffic. The first rule is: Post content while everyone is online!
What really sets Google+ apart from its competitors is the ability to categorise your followers into circles. This function allows you to really target the content you post; if you are a start-up company you could have a circle composed of customers, and a circle made from peers within your industry, and then target your content accordingly. For example, a customer wouldn’t be interested in an industry conference announcement or your analysis of it, but your industry peers would. Our second rule of using Google+: Tailor and target your content to maximise engagement with your circles!
Another excellent feature of Google+ is the opportunity to format your posts, something that the other major social media platforms do not allow you to do. This means you can make the content you post more visually appealing and easier to read; make important sentences, or those that you wish to stand out to the reader most, bold for example. The third rule is therefore: Format your posts to boost readability!
Our last rule is on sharing content. Of this is not a feature unique to Google+, but it is an useful way of increasing your visibility, engage with other users, and build a reputation as someone who knows their area. When sharing content you should always add your own thoughts in the comments section, as people are more likely to engage with you if they see you engage with content; it also shows you know what you’re talking about. So if your Kapipal campaign is about raising money for a charitable cause, you could use your profile to share articles and posts on that charity and the cause it is representing, such as new scientific studies or case studies, and use your comment to link it to your own experiences or opinion. The forth rule is: Engage with your audience by sharing and commenting.
So concludes our basic (but hopefully useful) rules on using Google+ to aid your Kapipal campaign. As mentioned earlier, Google+ is a service that will not aid every campaign; it is up to you to decide whether you think it could help you is raising awareness. Let us know your thoughts or questions in the comment section or via Kapipal’s social media channels :)
Hi, everyone! Elizabeth here (that's me in the center of that photo up above).
You have been using Kapipal to crowdfund your dreams since 2009, and we're really proud of all the great things you have done with the money you have raised.
We have big dreams for the future of Kapipal, and we are busy behind the scenes building a new and improved Kapipal that will make it easier and more fun to crowdfund with us (and easier and more fun for people to donate to your campaigns, too!).
While we work to bring you things like easier-to-use features, better crowdfunding tools, and an overall improved experience, we need your help.
Please visit our Kapipal crowdfunding campaign page at www.kapipal.com/donatetokapipal, check out our reward levels, and give what you can. Even 5 euros is a huge help!
Your donation will help cover some of our fixed costs, which will allow us to offer consistent support for all of our users as we move forward with our improvements.
You can be confident that your contribution is going directly toward improving Kapipal, so that we can bring the benefits of crowdfunding to even more people in need.
Have ideas on what improvements you would like to see us bring to Kapipal in the future? Share them with us on Facebook, Twitter, Google Plus, via email, or in the comment section of this blog post.
Thanks for any help you can give us, and we can't wait to show you what we're working on for you!
P.S. Be sure to check out our new Meet the Team page, and learn more about the faces behind Kapipal!
Today’s Rules of (Social) Engagement will be addressing the online leviathan known as Twitter, which, when used correctly, can be an indispensable tool in getting your Kapipal campaign noticed.
With over 255 million active monthly users, Twitter is an online network that really shouldn’t be ignored! It may have the image of being used by the young demographic to let the world know precisely what they’re thinking in short 140 character outbursts, and though partly true, the use of Twitter is continuing to grow in older generations and among businesses.
A strength that Twitter has over the much larger Facebook is that it is easier acquire attention from around the globe! If Facebook is for you and your already established social group, then Twitter is for you and connecting to global communities. You can follow, retweet and favourite a user on a completely different continent to you, and they can do the same back!
As such, Kapipal is here to give you a few rules for effectively engaging with people on Twitter:
1. #Hashtags#: We all know what the hashtag is by now, but it’s important to know how to use them effectively. Hashtags should be used to spotlight keywords and topics, for this will help to increase the likelihood of other users seeing your tweet. Let’s say you are an artist trying to raise funds to record music, #music is your obvious first choice, a good second choice would be your music’s genre, e.g. #indiemusic, #countrymusic etc. Just ensure your hashtags are relevant and always do a little research into what hashtags are generally in use for your area.
2. @mentions@: Always @kapipal! It will link you up to the wider Kapipal community, and if we can see your tweet with your campaign link then we can retweet and get it seen by followers! Also try mentioning other users that are involved in your field; if your campaign is for a charity then @ the charity (if they have a Twitter account of course) and prominent users involved in that charity, they may see it and bring your campaign to the attention of their own audience.
3. Make it personal: You will only gain followers if your Twitter feed is interesting to them! So don’t be scared to include content that is not about your campaign; seen a funny gif or meme, tweet it. Twitter is where business and pleasure do and should be mixed! Aim for frequency rather than quality, thus giving you the space to tweet about your campaign and other things every day.
4. Join in: Be sure to follow plenty of users that are of relevance to your campaign and of interest to you personally. Mention, favourite and retweet other users and reply to those who interact with you. Remember Twitter is a social network like Facebook, except you socialise with people with mutual interests rather than people you personally. It sounds simple but don’t forget to be social!
So now that we have covered the basics of Twitter you are ready to tweet away and metamorphosis into a digital butterfly. Always remember that you only have 140 characters to work with so always be succinct, to the point, and use links and photos as ways to provide more information when needed.
Good Luck :)
Hands up if you have a Facebook account? Yes? Excellent, you are among the 1.2 billion people around the world who own a Facebook account.
Facebook is the biggest social network on the internet, easily eclipsing the likes of Twitter, LinkedIn and Google+; with the last three combined, they are still over 300 million users shy of Facebook's total! If you want to get your campaign noticed then Facebook will be an essential tool. As such, this week's Rules of (Social) Engagement focuses on how to effectively utilise Facebook as a means of marketing your Kapipal campaign.
The first step is to create a Facebook page, which will focus entirely on your campaign. For this page you will need a good title and some attractive visuals, both of which will help to draw people's attention to it. Always opt for a short and focused title over a long one; if you're raising money for a charity event, such as 'Movember', then your title should go something like 'Jordan's Movember Challenge 2014'. The visuals (so the profile and cover picture) should be eye-catching but, above all, they should be relevant to your page! If we use the Movember example again, some good visuals would be the charity's logo and a picture of yourself clean-shaven. You could even place the clean-shaven picture of yourself next to a picture of Albus Dumbledore or Gandalf to gain attention and give a good comparison come November 30th! You can have fun with visuals but always ensure they are relevant!
The next step is to write an engaging and sincere description. Be honest, informative, and ALWAYS double check spelling and grammar! You should talk about your campaign, why you are raising funds for it, and information on yourself and your background. The aim here is to make people like both your campaign and yourself, which will make contributions from them much more likely! Also, don't forget to use the description to paste links to your fundraising page and other social media channels.
Then you are ready to start posting on the page. You should aim to post something new everyday; you can post more but only if the subsequent posts contain important information. With Facebook you are aiming for quality over quantity! A good, well written and informative post is going to serve you a lot better than several insubstantial ones. Your posts should aim to provide updates on your campaign, or information relevant to it. For a Movember campaign you could post a picture of your progress every couple of days with a reminder to donate, as well as posting information about Movember and the charity behind it. If your campaign is for raising money to record an album, then posting snippets songs and lyrics would be a good idea. It also wouldn't hurt to write a few posts asking for donations with a link to your campaign, but you should refrain from doing this too often.
So now you have your campaign page and some ideas on what to post. Now you should focus on increasing those page likes! When your page is created you can share it on your personal account and invite all your friends, and if you ask nicely your friends may even share it with their friends. You can also promote it on other social media channels like Twitter, your blog (if you have one of course) and place a link on your Kapipal fundraising page. But it is important to remember that with 1.2 billion users comes a lot of competition, so don't expect to gain 1000 likes per day. Just ensure that your page is of a high quality and is interesting! Hopefully you will see the likes and donations rolling in.
And that concludes part 4! If you have any questions don't forget you can always reach us on Facebook, Twitter or via email (firstname.lastname@example.org).
Best of luck with your campaign :)
You’ve got a burning question about your Kapipal campaign, or just crowdfunding in general.
You've found an interesting article/blog post/infographic about crowdfunding and want to start a discussion about it.
You’ve put together a really spectacular campaign and want to make sure the Kapipal support staff knows about it.
If you've read our Rules of (Social) Engagement series so far then you'll know the importance of visual media when marketing your campaign on social media. This week we're taking that a step further with videos!
Youtube can be a fantastic platform to both market your campaign and engage with your audience (and potential donators). That is not to say however that video marketing is the right fit for every campaign; it would work a lot more effectively for a music-based campaign than a campaign raising funds to publish a book for example.
Saying that, every campaign should aim to create a video for their fundraising page introducing yourself and talking a little about your campaign, as this just makes your campaign a little more personal, plus video's are incredibly easy to share on social media platforms.
So here are our tips for using Youtube successfully:
With over 4 billion videos watched on Youtube everyday, there is huge potential to get your campaign noticed, which will increase the likelihood of gaining donations. Just follow our tips and be consistent!
Good luck :)
Perhaps the fastest growing trend in digital marketing is blogging! Around 6.7 million people now blog on blogging sites, with a further 12 million blogging via social networks. In addition, most businesses now place great import in maintaining their own blog; indeed, surveys have found that consumers feel 60% more positive about a company after reading their original blog posts.
So this week's Rules of (Social) Engagement is here to show you how beneficial a blog can be to your fundraising campaign, plus we give you tips on how to write a great blog post.
We start first with the main reasons why:
1. A Blog will drive traffic to your website/fundraising page, maximising the views your campaign will obtain.
2. It is a simple way to connect and share information with your audience.
3. Most blogs are free to set-up and can serve as an effective tool in marketing your campaign, by sharing your blog posts on your own social media channels.
Now the why:
1. Write eye-catching titles and headlines - Remember! The headline is the first thing your audience sees, therefore it must be eye-catching.
2. Open with a bang - Your first few sentences must entice the reader into reading the rest of the post.
3. Use engaging visuals - They make your post more appealing, and have been found to greatly increase your views.
4. Social media friendly - People like to share interesting content on their social media channels, so make sure your blog can be easily shared which will increase your readership.
5. Make it personal - Your blog will be more engaging if your writing reflects your personality.
Let us know if you are already an avid blogger and if you think it has been useful to your campaign :)
Social media marketing is the key to a successful campaign, and Kapipal is here to help steer you in the right direction with a few hints and tips :)
Our first tip is one that can make a lot of difference to how many people your posts on Facebook and Twitter will reach. Twitter tends to be used by people throughout the day while they are active, rather than when they are at home and relaxing. Consequently the best time to post on Twitter is Monday - Thursday 9am to 3pm with the absolute worst time being after 8pm everyday and after 3pm on a Friday. The prime time for posting on Facebook that results in the highest average click through is between 1pm and 4pm, and the period that sees the least average response is on the weekends between 8am and 8pm. Of course if these are the peak traffic times on Twitter and Facebook that does mean you will be facing increased competition for your friends attention, which leads to the next point.
A trend that should not be ignored when using social media to market your campaign is the importance of visual media. Just from our experience when posting on Facebook, posts that are accompanied by a picture achieve higher engagement than those that are sans picture. This rule applies to tweeting also. We're not telling you to scramble around for a relevant photo every time you post on Facebook and Twitter, but do use the opportunity when possible to use relevant visual media.
Our final tip on social media marketing is the frequency of posting. Twitter is known as a high volume/low value network, meaning it's more about quantity rather than quality due to fast pace of interaction. Facebook on the other hand is a low volume/high value network, so you should aim for quality over quantity. As a general guideline we would recommend you tweet 5 times per day as a minimum. There's not really a maximum for tweeting but just be mindful of bombarding the timeline of your followers and hence causing annoyance. For Facebook you should post 3x per week as a minimum and 10x maximum, just ensure these posts are well written and interesting.
So there it is, we hope you find our tips for social media marketing useful and good luck :)
If you like Kapipal on Facebook (and if you don't, what are you waiting for?!), you know that we often post #MusicMonday updates highlighting some of the many awesome music-based campaigns running on our platform.
Today, we've got some big news for #MusicMonday: Kapipal is acquiring the online music community WeLoveYourSongs!
Founded in 2010, WeLoveYourSongs is an online community centered around unsigned musicians and fans of underground music. The site also hosts contests in which musicians upload their original songs and users vote for their favorites. In the most recent competition, the first-place winner received recording software and worldwide distribution of ten songs.
We want to combine the music discovery platform of WeLoveYourSongs with Kapipal's easy-to-use crowdfunding functions, making it easier than ever for musical artists to find fans and financial support.
For now, WeLoveYourSongs will continue operating as usual, and Kapipal will begin to offer support to musicians interested in crowdfunding their music careers. In the coming months, we have plans to integrate Kapipal's crowdfunding platform with WeLoveYourSongs.com.
To read the full press release, visit about.kapipal.com/press-release--kapipal-acquires-weloveyoursongs.html.
Have questions, comments, or suggestions? Let us know in the comments, on our Facebook page, on Twitter, or by emailing us at email@example.com. We look forward to hearing from you!
While it cannot be denied that it is the premise upon which a Kapipal campaign is built upon that attracts the attention of donators, the importance of running a campaign effectively can provide that little extra support a campaign often requires.
This is where you come in! We at Kapipal want to make fundraising as easy as possible, and so over the next few months we will be releasing a series of blogs and short video tutorials providing advice on specific topics.
But we can only guess what you want! So email, comment, Tweet etc and let us know any specific topics you would like us to cover :)
Many know open source. Some heard about crowdfunding. Few has used crowdfunding. Both concepts - utilizing the crowd and community have shown effective and successful result to solve problems in the world. Lately I read some blog posts and comments comparing crowdfunding to open source. Here I want to briefly share my thoughts:
Both crowdfunding and open source have helped thousands of people, which cannot be achieved alone without the support of the community / crowd. The open source approach works great, as it is utilizing the mass community's effort to benefit potentially everyone in this world, through sharing, collaboration and openness.
Crowdfunding, on the other hand, has proven to be an alternative financing model, for creative ideas on new products/services, charity, community projects, etc, which traditional financing through banks or government public funding would not cover. Even though the beneficiary would be only the fund raiser or the person who will receive the fund in the end. People, donating the money, generally feel happy because they helped others to solve a life challenge or realize their dreams. For example: unsigned musicians raise fund to create their first album with the support of their fans and music lovers. There are also crowdfunding projects, where everyone donates will benefit from it, e.g. a small community of residents raise fund to build a swimming pool for their children.
Crowdfunding has definitely helped people to solve challenges in life and to become happier. Running a crowdfunding project might be more commercial in operation than running an open source project. I believe, like open source is a real alternative to proprietary software, crowdfunding will continue to prove to be an effective alternative financing model and co-exists with banks and government funding.
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!