Perhaps the fastest growing trend in digital marketing is blogging! Around 6.7 million people now blog on blogging sites, with a further 12 million blogging via social networks. In addition, most businesses now place great import in maintaining their own blog; indeed, surveys have found that consumers feel 60% more positive about a company after reading their original blog posts.
So this week's Rules of (Social) Engagement is here to show you how beneficial a blog can be to your fundraising campaign, plus we give you tips on how to write a great blog post.
We start first with the main reasons why:
1. A Blog will drive traffic to your website/fundraising page, maximising the views your campaign will obtain.
2. It is a simple way to connect and share information with your audience.
3. Most blogs are free to set-up and can serve as an effective tool in marketing your campaign, by sharing your blog posts on your own social media channels.
Now the why:
1. Write eye-catching titles and headlines - Remember! The headline is the first thing your audience sees, therefore it must be eye-catching.
2. Open with a bang - Your first few sentences must entice the reader into reading the rest of the post.
3. Use engaging visuals - They make your post more appealing, and have been found to greatly increase your views.
4. Social media friendly - People like to share interesting content on their social media channels, so make sure your blog can be easily shared which will increase your readership.
5. Make it personal - Your blog will be more engaging if your writing reflects your personality.
Let us know if you are already an avid blogger and if you think it has been useful to your campaign :)
Social media marketing is the key to a successful campaign, and Kapipal is here to help steer you in the right direction with a few hints and tips :)
Our first tip is one that can make a lot of difference to how many people your posts on Facebook and Twitter will reach. Twitter tends to be used by people throughout the day while they are active, rather than when they are at home and relaxing. Consequently the best time to post on Twitter is Monday - Thursday 9am to 3pm with the absolute worst time being after 8pm everyday and after 3pm on a Friday. The prime time for posting on Facebook that results in the highest average click through is between 1pm and 4pm, and the period that sees the least average response is on the weekends between 8am and 8pm. Of course if these are the peak traffic times on Twitter and Facebook that does mean you will be facing increased competition for your friends attention, which leads to the next point.
A trend that should not be ignored when using social media to market your campaign is the importance of visual media. Just from our experience when posting on Facebook, posts that are accompanied by a picture achieve higher engagement than those that are sans picture. This rule applies to tweeting also. We're not telling you to scramble around for a relevant photo every time you post on Facebook and Twitter, but do use the opportunity when possible to use relevant visual media.
Our final tip on social media marketing is the frequency of posting. Twitter is known as a high volume/low value network, meaning it's more about quantity rather than quality due to fast pace of interaction. Facebook on the other hand is a low volume/high value network, so you should aim for quality over quantity. As a general guideline we would recommend you tweet 5 times per day as a minimum. There's not really a maximum for tweeting but just be mindful of bombarding the timeline of your followers and hence causing annoyance. For Facebook you should post 3x per week as a minimum and 10x maximum, just ensure these posts are well written and interesting.
So there it is, we hope you find our tips for social media marketing useful and good luck :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!