Hi, everyone! Elizabeth here (that's me in the center of that photo up above).
You have been using Kapipal to crowdfund your dreams since 2009, and we're really proud of all the great things you have done with the money you have raised.
We have big dreams for the future of Kapipal, and we are busy behind the scenes building a new and improved Kapipal that will make it easier and more fun to crowdfund with us (and easier and more fun for people to donate to your campaigns, too!).
While we work to bring you things like easier-to-use features, better crowdfunding tools, and an overall improved experience, we need your help.
Please visit our Kapipal crowdfunding campaign page at www.kapipal.com/donatetokapipal, check out our reward levels, and give what you can. Even 5 euros is a huge help!
Your donation will help cover some of our fixed costs, which will allow us to offer consistent support for all of our users as we move forward with our improvements.
You can be confident that your contribution is going directly toward improving Kapipal, so that we can bring the benefits of crowdfunding to even more people in need.
Have ideas on what improvements you would like to see us bring to Kapipal in the future? Share them with us on Facebook, Twitter, Google Plus, via email, or in the comment section of this blog post.
Thanks for any help you can give us, and we can't wait to show you what we're working on for you!
P.S. Be sure to check out our new Meet the Team page, and learn more about the faces behind Kapipal!
Today’s Rules of (Social) Engagement will be addressing the online leviathan known as Twitter, which, when used correctly, can be an indispensable tool in getting your Kapipal campaign noticed.
With over 255 million active monthly users, Twitter is an online network that really shouldn’t be ignored! It may have the image of being used by the young demographic to let the world know precisely what they’re thinking in short 140 character outbursts, and though partly true, the use of Twitter is continuing to grow in older generations and among businesses.
A strength that Twitter has over the much larger Facebook is that it is easier acquire attention from around the globe! If Facebook is for you and your already established social group, then Twitter is for you and connecting to global communities. You can follow, retweet and favourite a user on a completely different continent to you, and they can do the same back!
As such, Kapipal is here to give you a few rules for effectively engaging with people on Twitter:
1. #Hashtags#: We all know what the hashtag is by now, but it’s important to know how to use them effectively. Hashtags should be used to spotlight keywords and topics, for this will help to increase the likelihood of other users seeing your tweet. Let’s say you are an artist trying to raise funds to record music, #music is your obvious first choice, a good second choice would be your music’s genre, e.g. #indiemusic, #countrymusic etc. Just ensure your hashtags are relevant and always do a little research into what hashtags are generally in use for your area.
2. @mentions@: Always @kapipal! It will link you up to the wider Kapipal community, and if we can see your tweet with your campaign link then we can retweet and get it seen by followers! Also try mentioning other users that are involved in your field; if your campaign is for a charity then @ the charity (if they have a Twitter account of course) and prominent users involved in that charity, they may see it and bring your campaign to the attention of their own audience.
3. Make it personal: You will only gain followers if your Twitter feed is interesting to them! So don’t be scared to include content that is not about your campaign; seen a funny gif or meme, tweet it. Twitter is where business and pleasure do and should be mixed! Aim for frequency rather than quality, thus giving you the space to tweet about your campaign and other things every day.
4. Join in: Be sure to follow plenty of users that are of relevance to your campaign and of interest to you personally. Mention, favourite and retweet other users and reply to those who interact with you. Remember Twitter is a social network like Facebook, except you socialise with people with mutual interests rather than people you personally. It sounds simple but don’t forget to be social!
So now that we have covered the basics of Twitter you are ready to tweet away and metamorphosis into a digital butterfly. Always remember that you only have 140 characters to work with so always be succinct, to the point, and use links and photos as ways to provide more information when needed.
Good Luck :)
Hands up if you have a Facebook account? Yes? Excellent, you are among the 1.2 billion people around the world who own a Facebook account.
Facebook is the biggest social network on the internet, easily eclipsing the likes of Twitter, LinkedIn and Google+; with the last three combined, they are still over 300 million users shy of Facebook's total! If you want to get your campaign noticed then Facebook will be an essential tool. As such, this week's Rules of (Social) Engagement focuses on how to effectively utilise Facebook as a means of marketing your Kapipal campaign.
The first step is to create a Facebook page, which will focus entirely on your campaign. For this page you will need a good title and some attractive visuals, both of which will help to draw people's attention to it. Always opt for a short and focused title over a long one; if you're raising money for a charity event, such as 'Movember', then your title should go something like 'Jordan's Movember Challenge 2014'. The visuals (so the profile and cover picture) should be eye-catching but, above all, they should be relevant to your page! If we use the Movember example again, some good visuals would be the charity's logo and a picture of yourself clean-shaven. You could even place the clean-shaven picture of yourself next to a picture of Albus Dumbledore or Gandalf to gain attention and give a good comparison come November 30th! You can have fun with visuals but always ensure they are relevant!
The next step is to write an engaging and sincere description. Be honest, informative, and ALWAYS double check spelling and grammar! You should talk about your campaign, why you are raising funds for it, and information on yourself and your background. The aim here is to make people like both your campaign and yourself, which will make contributions from them much more likely! Also, don't forget to use the description to paste links to your fundraising page and other social media channels.
Then you are ready to start posting on the page. You should aim to post something new everyday; you can post more but only if the subsequent posts contain important information. With Facebook you are aiming for quality over quantity! A good, well written and informative post is going to serve you a lot better than several insubstantial ones. Your posts should aim to provide updates on your campaign, or information relevant to it. For a Movember campaign you could post a picture of your progress every couple of days with a reminder to donate, as well as posting information about Movember and the charity behind it. If your campaign is for raising money to record an album, then posting snippets songs and lyrics would be a good idea. It also wouldn't hurt to write a few posts asking for donations with a link to your campaign, but you should refrain from doing this too often.
So now you have your campaign page and some ideas on what to post. Now you should focus on increasing those page likes! When your page is created you can share it on your personal account and invite all your friends, and if you ask nicely your friends may even share it with their friends. You can also promote it on other social media channels like Twitter, your blog (if you have one of course) and place a link on your Kapipal fundraising page. But it is important to remember that with 1.2 billion users comes a lot of competition, so don't expect to gain 1000 likes per day. Just ensure that your page is of a high quality and is interesting! Hopefully you will see the likes and donations rolling in.
And that concludes part 4! If you have any questions don't forget you can always reach us on Facebook, Twitter or via email (firstname.lastname@example.org).
Best of luck with your campaign :)
You’ve got a burning question about your Kapipal campaign, or just crowdfunding in general.
You've found an interesting article/blog post/infographic about crowdfunding and want to start a discussion about it.
You’ve put together a really spectacular campaign and want to make sure the Kapipal support staff knows about it.
If you've read our Rules of (Social) Engagement series so far then you'll know the importance of visual media when marketing your campaign on social media. This week we're taking that a step further with videos!
Youtube can be a fantastic platform to both market your campaign and engage with your audience (and potential donators). That is not to say however that video marketing is the right fit for every campaign; it would work a lot more effectively for a music-based campaign than a campaign raising funds to publish a book for example.
Saying that, every campaign should aim to create a video for their fundraising page introducing yourself and talking a little about your campaign, as this just makes your campaign a little more personal, plus video's are incredibly easy to share on social media platforms.
So here are our tips for using Youtube successfully:
With over 4 billion videos watched on Youtube everyday, there is huge potential to get your campaign noticed, which will increase the likelihood of gaining donations. Just follow our tips and be consistent!
Good luck :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!