In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. This second post will provide you with tips regarding sharing your crowdfunding campaign over social media.
Plan a Social Media Outreach
So you are extremely excited about the campaign you just created, the next logical step is to immediately inform all your family and friends, right? Well, not exactly.
Although it is highly advised that you inform your family and friends, social media bursts can be quite inefficient from a long-term perspective. Thus, instead of immediately informing others, we recommend that you first allocate all of that excitement towards building a targeted social media campaign. (in fact, we highly advise you to plan this out prior to starting a campaign!)
Creating Your Targeted Social Outreach
Within a targeted social media campaign, you should designate this such as:
In regards to content, it is important to keep in mind that you will want to create as much social buzz as possible. For example, if your posts generate a lot of shares, retweets and likes, then your content will naturally spread beyond your own social connections. Therefore, be so creative and fun with your content that your friends will instinctively want to share your posts with their own connections.
As we discussed in our previous post, it is extremely beneficial for you to be as clear and straightforward with your motives as possible. Beyond the natural benefits, providing your audience with transparent information will help them understand why you are so passionate about your crowdfunding project. The more that your audience connects and understands your motives, the more likely they are to contribute, help, and share the cause.
General things to consider when seeking to inform your audience:
Although this certainly provides you with enough information to take your campaign to the next level, Kapipal is dedicated to turning dreams into reality. Therefore, continue to check our site as we plan on expand on this post, as well provide you with even more beneficial information in the future.
If you have any questions or concerns about starting a campaign, feel free to contact us! If not, why wait? Start a campaign and turn your dreams into reality today!
In our previous post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). This first post will cover the favorable practice of providing transparent and accurate information.
The Importance of Transparency
When establishing a crowdfunding campaign, it is extremely important to create trust amongst potential contributors. One of the easiest way to do this is by providing transparent, easy-to-find information. For example, if a potential contributor is exploring your campaign site yet has trouble finding answers to their questions, then they will be far less likely to contribute to your project. Therefore, it is wise to consider the type of answers potential contributors may be looking for while exploring your campaign.
Although providing easy-to-find information might seem intuitive, campaign creators can struggle with this if they don’t keep their entire audience in mind. Take, for instance, a band that is seeking to generate funds to record a new album. When creating their campaign, they might provide information targeting their current fan base (which is very smart), but fail to consider those potential contributors who are unfamiliar with their music. Having just come across this band, these visitors will seek to answer some basic questions such as: What is the story behind this band? Or, what does their music sound like?
By providing thorough, transparent information, this band can not only build trust amongst their own fans, but also new listeners as well (and maybe even gain a bunch of new fans in the process!)
But Is All of the Information Clear and Accurate?
So, now that you have filled your campaign page with easy-to-find answers, it is time to go back and double check to make sure that all the information provided is both clear and 100% accurate.
In regards to accuracy, you will certainly want to be sure that you are spelling and labeling everything correctly. Furthermore, if you are listing specifics – such as dates or locations – you will want to double check and make sure that those are accurate as well.
When it comes to clarity, it would be wise to once again consider your potential visitors. For example, whether campaigns are created to assist with medical bills or create innovative products, you will want to provide potential campaign creators with as simple of information as possible.
To help with this, we recommend walking potential contributors through the process (ex. Medical Bills: how did this emergency come about? Explain medical terms, etc.; Innovative products: explain the technology or science behind your products; walk your audience through the creation process, etc.). Granted, this doesn’t necessarily need to be long, but providing a clear, in-depth explanation of your campaign establishes a sense of connection through education. By clearly articulating your motives for your project, potential contributors will feel more involved and thus be far more likely to help you with your campaign.
If you are interested in seeking more assistance, or have a crowdfunding question that you would like answered, please do not hesitate to contact us. Otherwise, explore Kapipal and see how you can turn your dream into a reality today.
Being the first European donation and reward based crowdfunding website, we at Kapipal are extremely passionate about helping others fund their dreams. Therefore, we are now offering personal assistance for campaign creators to succeed with their projects.
But first, before linking to our personal contact page, we thought it might be helpful to offer some campaign tips. Generally, successful crowdfunding campaigns consist of the following practices:
Providing Transparent and Accurate Information
Honest, easy to find information is essential for creating trust amongst potential contributors. For example, those viewing your campaign page will want to know accurate, extensive details about your project. Furthermore, they will also want an honest representation of contribution perks. If any of this information is vague or difficult to find or understand, then you may run the risk of scaring off those who actually may be quite interested in assisting and contributing to your campaign.
Sharing Over Social Media
With Facebook recently surpassing over one billion users, it is certainly fair to say that the reach and power of social media is at an unprecedented level. With successful projects, campaign creators have been able to leverage social media to spark awareness, interest, and contribution to their campaigns.
For prime success, we highly recommend planning out a social media campaign that utilizes a variety of social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest). Feel free to get creative here, for you will want to generate as much buzz (shares, retweets, likes, etc.) as possible!
Supply a Variety of Engaging Content
Campaign creators should look to supply a wide variety of engaging content on their campaign page. In the past, successful campaigns have incorporated text, photos, and videos to inform potential contributors about their project. Variety is key here, as you will want to inform and engage potential contributors on as many levels as possible.
If you are having trouble generating ideas for content, perhaps it might be helpful to put yourselves in the mind of potential contributors and ask yourself: What do they need to know about your project? Why should they contribute? What makes my project interesting and unique? What is the quickest, simplest way to provide this information?
By focusing on providing accurate information, utilizing social media, and supplying a variety of content, campaign creators can be confident that they are on the right path to succeeding with their project.
Yet if you are still unsure, or feel as though you need personal assistance, please do not hesitate to contact us. We want to do whatever we can to assist you in successfully funding your projects and turning your dreams into reality.
So why wait? Click here to start a new project today!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!