With it being the holiday season, this post will be relatively brief as to not keep you from spending time with your friends and family. We would just like to wish you quick happy holidays and reflect on how amazing of a year 2015 was for crowdfunding.
A Quick Thank You
Whether you created campaigns, contributed, or simply spread awareness for your family or friends, we at Kapipal want to wish you a huge thank you for all you’ve done to make the world a better place. Countless medical bills, dream vacations, and ground-breaking ideas have been funded through your support. So thank you so much for your creativity, generosity and general awesomeness.
2015: Crowdfunding’s Best Year
In its early stages, crowdfunding began as what financial pundits call a “small market” with approximately $880 million crowdfunded in 2010 (I can’t believe $880 million is considered “small!”). Four years later, the crowdfunding industry saw massive growth generating $16 billion, with the estimated regional breakdown as follows:
This growth is progressing as the industry is projected to have nearly doubled once again, generating an estimated $34 billion in 2015. If those numbers are not shocking enough, consider this: latest projections have crowdfunding surpassing venture capital industry in 2016 as the main source for generating finances.
At Kapipal, we know that there is only one responsible for crowdfunding’s massive growth: You! So again, we want to take a moment to say thank you for doing all that you do!
Have a happy holiday season and let’s work together to make 2016 even better than 2015!
With the new year soon approaching, there are many new projects underway at Kapipal. Although many of these projects are top secret we are super excited to share with you the unveiling of our newsletter!
Our main objective with this newsletter is to keep people informed on new projects, awesome advancements within Kapipal, and the latest on crowdfunding in general. Our newsletter will also feature unique insights and tips for getting the most out of your current or future crowdfunding project.
Crowdfunding Industry Projected to Boom in 2016
In case you missed it, there was a recent Forbes post stating that crowdfunding is likely to surpass venture capital (VC) in 2016. This is huge news, especially considering that crowdfunding was merely a tiny little sibling to VC only a few years ago.
For example, in 2010, was a pretty small market generating roughly under $900 million in 2010 (you’re probably stunned to see that $900 million is considered a “small market” – trust me, so am I!). Yet four years later, crowdfunding had generated $16 billion dollars, and that number is projected to double in 2015 (in case you’re wondering: the official amount for 2015 will not be released until 2016).
Considering the booming increase, now is a better time than ever to get involved with crowdfunding. If you are curious and don’t know where to start, feel free to explore our site or check out Kapipal’s blog, which features some basic tips for getting started. (More blogs posts and tips are on the way!)
For more personal tips and secrets, join the tens of thousands who have signed up for our newsletter.
With the crowdfunding market set to rocket to unprecedented levels, many campaign creators are digging in and leverage this awesome opportunity to their advantage. So why wait? Join the thousands of others and turn your dreams into a reality today.
One of the most rewarding aspects of Kapipal is hearing countless success stories of campaign creators turning their dreams into reality. Many of these stories are so remarkable that we decided to create a “Creator Spotlight” blog series. In this post, we will interview Giuliano Pellizzari, a father who created a crowdfunding campaign to help fund his children’s dream adventure.
What initially inspired you to create your campaign?
I had participated in a couple of crowdfunding campaigns with some friends (mainly design projects). This was the first time I planned a crowdfunding campaign on my own.
Why did you decide upon using Kapipal?
I was looking for a crowdfunding platform that would allow me complete freedom, as my project was definitely personal: raising money to make a trip with my kids!
You say you chose Kapipal because it gave you complete freedom - could you expand and explain that little bit? What did Kapipal offer that other crowdfunding sites couldn't or didn't?
Many of the crowdfunding sites that I contacted requested some kind of "social purpose" in order for them to accept my project. Since I was planning a holiday for my kids, I felt it would have been difficult to prove this as a social issue. Kapipal did not have any sort of request and accepted my project with no question. I also liked that the transparency of Kapipal.
What was your strategy for spreading awareness for your campaign?
I opened a blog through which I told the whole story of this trip (www.rovaniemiexpress.com), and I started to spread it through the classical social media (Facebook, Instagram, etc. ). I had also been contacted by a radio host who interviewed me and followed me during the campaign. Obviously I told my friends, they have been a great support!
Did you experience any surprises throughout the crowdfunding process?
The real surprise was finding out that a lot of people are more generous than you would imagine. If you share your dream with them, they will be happy to help you to make it real. I know this may sound "banal", but when you experience it you find out that it's, well, touching!
If you could go back and do anything different in the campaign process, what would it be?
I would probably start the campaign much earlier! Lots of people wrote me after my crowdfunding campaign was over asking me how they could contribute, but it was too late...
Do you have any advice for current or future campaign creators?
I think the most important thing is to make people feel they are part of the project and not just contributors. This may be achieved in different ways. I did it writing my story and sharing it on the blog and giving gifts to the main donors when I returned: watercolours made by me (I love painting). This has been a great pleasure for me, and I hope it was for them too.
How would you rate your experience with Kapipal? (1-10; 1 being not good and 10 being phenomenal)
I'd say 10 out of 10: I definitely got all I expected from it, with the additional value of a sincere friendly attitude!
To find out more about Giuliano’s trip, check out his blog. Also, look for more creator highlights in the coming months!
In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. Our second post provided tips regarding sharing your crowdfunding campaign over social media. This final post of the series will discuss essentials for providing a variety of appealing content.
Why is Engaging Content Necessary?
Before we discuss the essentials, it is important to understand why engaging content is necessary. Basically, engaging content is crucial due to its viral potential. The more appealing the content, the more likely a viewer is to connect and share.
In the past, the most successful campaigns have supplied a wide variety of appealing content on their campaign page. Generally, these campaign creators have utilized texts, image, and video posts to inform potential contributors about their project. The variety is particularly important as it connects with potential contributors on on a multitude of levels.
Okay, I Understand. . . But What Kind of Content is Engaging?
Great question. Considering that appropriate content largely depends upon the campaign and audience, it is generally best to put ourselves in the mind of potential contributors and ask:
Furthermore, we will also want to think about viral potential by consider factors that could inspire our audience to share with their own social network. Examples may include:
By providing appropriate, engaging content, we can be sure that we’ve increased our campaigns chances of being shared. Remember, one of the main essentials for reaching donation goals is to have campaigns seen by as many fresh eyes as possible.
If you are having trouble generating content ideas, or simply have a general concern, don’t hesitate to contact us! Our passion is assisting others in funding their dreams, so we would love to offer some assistance.
We really hope this series has offered some assistance. If you have any immediate questions, feel free to leave a comment. We would love to start a conversation – perhaps your question is also on the mind of others Also, check our site for even more helpful content in the coming weeks!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!