This week, we're highlighting a few campaigns focused on helping people with their medical care costs. These are not by any means the only medical-cost related campaigns on Kapipal, but rather a sampling of the good our Kapipalists are working for out in the world.
Do you have a medical-treatment related Kapipal campaign you would like to share? Share your link in the comments, or @Kapipal on Twitter.
Hi, everyone! Elizabeth (Head of Operations) here.
If you’ve been following our blog, you’ve no doubt seen the awesome, ongoing “Rules of (Social) Engagement” series from Morgan, our Social Media Manager, focusing on marketing your crowdfunding campaign via social media.
(And if you haven’t been following our blog, welcome!)
I’m starting a blog series of my own, expanding on the ideas we talked about in this blog post, 7 Best Practices to Run a Successful Kapipal Fundraising Campaign.
This week's tip: Create a great story.
Okay, so you need to raise money for something, and you’ve come to Kapipal to do it. Excellent first step! You click on the “Start Your Campaign” link and start filling out the form, when BAM! It hits you. The first question. Page Title. Why are you raising money?
It seems simple enough, right?
But this is a huge opportunity! This is the first thing people will see when they come to your page, and the title that will show up every time you post a link to Facebook/Google Plus/Tumblr!
Stay calm. Breathe deeply. This is important -- if you want to write a compelling crowdfunding campaign title (and I know you do!), do not do the following:
1. Be uninformative, boring, generic. While writing something like, Please help us! or Need money for my dream! will technically work, these phrases don’t do anything to make your campaign memorable. Everyone who is at Kapipal needs monetary help of some kind; what makes your story special? You are a special snowflake to us, so don’t be afraid to show everyone else exactly what makes you that way!
Clever, creative titles are always excellent, but don’t be so clever that you leave readers confused about what you’re raising money for. Mix in a little wit while still being informative. (And if all else fails, informative trumps cleverness!)
Please help us! becomes Help Sandy and Danny buy a new furnace!
And Need money for my dream! becomes New SCUBA gear for Ariel and Eric!
2. Make it too long/too much information. Of course, the overly long title is also a killer. Sometimes, in an effort to be as specific as possible, crowdfunders try to fit everything but the kitchen sink into their campaign title.
I really love my pig Wilbur and my Uncle Homer is going to send him away if we don’t do something so please help me raise money to keep him safe!
Rescue Wilbur the Pig from impending doom!
Obviously this is a silly example (+1 if you caught the reference!), but see how the first title was so long that your eyes kind of just skimmed over it, while the second was short and to the point? Rescue! Pig! Doom! Hot diggity, now I want to read more about this person’s campaign! I might even want to donate, if I like what I see!
Which brings us to the next installment of this series: Writing a compelling campaign description. Next time, I’ll discuss tips for crafting a campaign description that will draw your readers in, ensure them that you are genuine in your requests for help, and give them all the answers to questions they may have about just what you are raising money for.
What are your ideas for writing a good campaign title? Share them in the comments!
Hi, everyone! Elizabeth here (that's me in the center of that photo up above).
You have been using Kapipal to crowdfund your dreams since 2009, and we're really proud of all the great things you have done with the money you have raised.
We have big dreams for the future of Kapipal, and we are busy behind the scenes building a new and improved Kapipal that will make it easier and more fun to crowdfund with us (and easier and more fun for people to donate to your campaigns, too!).
While we work to bring you things like easier-to-use features, better crowdfunding tools, and an overall improved experience, we need your help.
Please visit our Kapipal crowdfunding campaign page at www.kapipal.com/donatetokapipal, check out our reward levels, and give what you can. Even 5 euros is a huge help!
Your donation will help cover some of our fixed costs, which will allow us to offer consistent support for all of our users as we move forward with our improvements.
You can be confident that your contribution is going directly toward improving Kapipal, so that we can bring the benefits of crowdfunding to even more people in need.
Have ideas on what improvements you would like to see us bring to Kapipal in the future? Share them with us on Facebook, Twitter, Google Plus, via email, or in the comment section of this blog post.
Thanks for any help you can give us, and we can't wait to show you what we're working on for you!
P.S. Be sure to check out our new Meet the Team page, and learn more about the faces behind Kapipal!
You’ve got a burning question about your Kapipal campaign, or just crowdfunding in general.
You've found an interesting article/blog post/infographic about crowdfunding and want to start a discussion about it.
You’ve put together a really spectacular campaign and want to make sure the Kapipal support staff knows about it.
It's officially summer, and what is summer without festivals? Film festivals, music festivals, garlic festivals...if you can dream it, someone out there is celebrating it!
Kapipalists are in the festival spirit, too, and today I'm highlighting a few Kapipal campaigns that are crowdfunding for festivals happening all around the world.
This week, I'm highlighting a few Kapipal campaigns that are crowdfunding film-related projects.
Have you ever checked out our Success Stories page? It's got some great examples of the different types of projects people successfully fund through our site.
I'll give you a minute to go see it for yourself — visit it at http://www.kapipal.com/stories
Aren't those some great projects? We certainly think so!
However, you might notice that many of those projects are a few years old by now. That doesn't make them any less awesome, of course, but it does make us eager to learn about the more recent projects that have found success on Kapipal.
So, Kapipalists, this is a call to action! If you completed* your Kapipal fundraising campaign and want to be featured on our updated Success Stories page, we want to hear from you!
Email us at firstname.lastname@example.org and tell us
Please put Kapipal Success Story in the subject line so we can easily find your message.
We may have a couple extra questions for you via email, but it will be a painless process, I promise!
We're looking forward to hearing about your successes!
*If you didn't quite reach your monetary goal, that's okay! We still want to hear from you! As long as the money you raised through Kapipal helped you achieve your goals in some way, that's a success and we think that's worthy of celebration!
You may recognize the subject of today's blog post from this post highlighting music campaigns last month.
Hot Peach, a Toronto-based band, features Hot Sarah Burton on vocals, guitar, and synth; Hot Luke Stackhouse on bass and backing vocals; and Hot Jeremy Knowles on drums and backing vocals. All three write for the band.
Last month, they were raising money toward recording and mixing new songs for an upcoming EP, and offering some pretty sweet rewards for their contributors (literally -- for $6 or more, you get homemade peach preserves!) .
Then, a bunch of their gear (over $5,000 worth) got stolen and/or vandalized, and the focus of their campaign became replacing their lost instruments. (The rewards remain sweet.)
Hot Jeremy was kind enough to answer a few questions about the band and their Kapipal campaign.
We often get questions from users via email and Twitter, and today I'm going to share some of them (plus the answers!) with you.
This week, in honor of Earth Day (which was April 22, I know, but let's just go ahead and call this Earth Week and keep celebrating!), I'm highlighting a few Kapipal campaigns that are crowdfunding Earth-friendly projects. I'll admit that some of these aren't explicitly related to improving our planet's ecological health -- but the more people who lace up their running shoes and/or hop on their bicycles, the better off we all are.
This week, I'm bringing you a few Kapipal campaigns that are crowdfunding music-related projects. Of course, these aren't the only music-related Kapipal campaigns out there, just the ones that caught my eye.
Hello, and welcome to the Kapipal Blog!
Maybe you're already a Kapipalist (what we like to call our users), or maybe you're here trying to figure out if you'd like to become one. Either way, I hope you'll find something useful in this space.
My name is Elizabeth, and I'm a Community Manager here at Kapipal. It's my job to make sure our Kapipalists are getting the best experience possible from their time here. One of the ways I hope to do that is through this blog. Ideally, it will be a place where I share things like
How does that list sound to you? Is there anything else you'd like to see featured here at the Kapipal Blog? Any questions you'd like answered? Let me know in the comments — I'd love to hear from you!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!