Bear with me for a moment here and cast your mind back to your school days, and specifically your language classes, be it in English, Italian, German, etc. Do you remember that class I am sure everyone has had where you had to write a letter persuading some fictional person or organisation? Good! Because this edition of Rules of (Social) Engagement will not be looking at a specific social media channel, but instead will focus on a skill that will aid you throughout your campaign: writing persuasively!
The reasoning is a simple one, the aim of a Kapipal campaign is ultimately to make someone want to make a donation to the campaign. Many differing factors can achieve this end, and the effectiveness of a specific factor will depend upon the individual. One person may want to donate because of a campaign's emotional draw, such as raising money to fund an operation for your cat, but another person may donate due to personal experiences, i.e. their cat suffered the same injury. So how can you ensure, with so many uncontrollable factors in the mix, that your campaign is doing its best to engage with people and persuade them to donate? Well, it's all in the writing.
Writing persuasively is a hard skill to master, and to be truly excellent at it takes time and a lot of thought. Consequently, after making your Kapipal account, you should give yourself some time to really consolidate and refine the idea/reasoning behind your campaign before creating and publishing your fundraising page. For example, you're raising money to fund studio time so that you can fulfil your dream of recording an album. Do not leave the explanation at that, elucidate with further details. Why is this your dream? How long have you wanted to be a musician? What/who inspired/influenced you? You need such details clear in your mind before you start writing, so that when writing the result will more likely be cohesive, succinct and compelling!
We take our next tip from the genius of George Orwell, who wrote about the importance of clear and precise language when writing (in Politics and the English Language for anyone who is interested). This tip is particularly relevant when writing a campaign Kapipal, an international crowd-funding service. To maximize your chances of obtaining donations from all over the world, you should be using clear and precise language to increase comprehension. This blog itself give an example of this (or rather an example of what not to do); the term 'elucidate' could be substituted by the words 'explain' or 'clarify', and these substitutions are far more likely to be understood by people with a limited knowledge of English. The aim is to make the language you use as accessible as possible!
Another way to make your writing more persuasive is storytelling. Our first tip asked why you are raising funds for your project, and you should use this question to construct the story behind the campaign. Telling a story will 'transport' your reader to another place and, hopefully, give them an emotional understanding of the inspiration behind your campaign. The entire story probably doesn't belong on your fundraising page, as this page should be kept as concise as possible, but would make a perfect blog post which you could share with people on social media (or a link on your fundraising page). Telling a story will make your writing more persuasive because it will make your campaign sound personal and authentic!
Hopefully this blog post has given you some food for thought, and these suggestions are just the tip of the iceberg of how to write persuasively. There is a bottomless pit of help at your disposal on the internet, and the Kapipal team is always here to help you if you need it. We are always contactable on Kapipal's social media channels and via email (email@example.com).
So before you start your next campaign do some planning and get a little practice in before going live your your campaign, and hopefully you will persuade people from around the world to donate :)
Today’s Rules of (Social) Engagement will be addressing the online leviathan known as Twitter, which, when used correctly, can be an indispensable tool in getting your Kapipal campaign noticed.
With over 255 million active monthly users, Twitter is an online network that really shouldn’t be ignored! It may have the image of being used by the young demographic to let the world know precisely what they’re thinking in short 140 character outbursts, and though partly true, the use of Twitter is continuing to grow in older generations and among businesses.
A strength that Twitter has over the much larger Facebook is that it is easier acquire attention from around the globe! If Facebook is for you and your already established social group, then Twitter is for you and connecting to global communities. You can follow, retweet and favourite a user on a completely different continent to you, and they can do the same back!
As such, Kapipal is here to give you a few rules for effectively engaging with people on Twitter:
1. #Hashtags#: We all know what the hashtag is by now, but it’s important to know how to use them effectively. Hashtags should be used to spotlight keywords and topics, for this will help to increase the likelihood of other users seeing your tweet. Let’s say you are an artist trying to raise funds to record music, #music is your obvious first choice, a good second choice would be your music’s genre, e.g. #indiemusic, #countrymusic etc. Just ensure your hashtags are relevant and always do a little research into what hashtags are generally in use for your area.
2. @mentions@: Always @kapipal! It will link you up to the wider Kapipal community, and if we can see your tweet with your campaign link then we can retweet and get it seen by followers! Also try mentioning other users that are involved in your field; if your campaign is for a charity then @ the charity (if they have a Twitter account of course) and prominent users involved in that charity, they may see it and bring your campaign to the attention of their own audience.
3. Make it personal: You will only gain followers if your Twitter feed is interesting to them! So don’t be scared to include content that is not about your campaign; seen a funny gif or meme, tweet it. Twitter is where business and pleasure do and should be mixed! Aim for frequency rather than quality, thus giving you the space to tweet about your campaign and other things every day.
4. Join in: Be sure to follow plenty of users that are of relevance to your campaign and of interest to you personally. Mention, favourite and retweet other users and reply to those who interact with you. Remember Twitter is a social network like Facebook, except you socialise with people with mutual interests rather than people you personally. It sounds simple but don’t forget to be social!
So now that we have covered the basics of Twitter you are ready to tweet away and metamorphosis into a digital butterfly. Always remember that you only have 140 characters to work with so always be succinct, to the point, and use links and photos as ways to provide more information when needed.
Good Luck :)
Hands up if you have a Facebook account? Yes? Excellent, you are among the 1.2 billion people around the world who own a Facebook account.
Facebook is the biggest social network on the internet, easily eclipsing the likes of Twitter, LinkedIn and Google+; with the last three combined, they are still over 300 million users shy of Facebook's total! If you want to get your campaign noticed then Facebook will be an essential tool. As such, this week's Rules of (Social) Engagement focuses on how to effectively utilise Facebook as a means of marketing your Kapipal campaign.
The first step is to create a Facebook page, which will focus entirely on your campaign. For this page you will need a good title and some attractive visuals, both of which will help to draw people's attention to it. Always opt for a short and focused title over a long one; if you're raising money for a charity event, such as 'Movember', then your title should go something like 'Jordan's Movember Challenge 2014'. The visuals (so the profile and cover picture) should be eye-catching but, above all, they should be relevant to your page! If we use the Movember example again, some good visuals would be the charity's logo and a picture of yourself clean-shaven. You could even place the clean-shaven picture of yourself next to a picture of Albus Dumbledore or Gandalf to gain attention and give a good comparison come November 30th! You can have fun with visuals but always ensure they are relevant!
The next step is to write an engaging and sincere description. Be honest, informative, and ALWAYS double check spelling and grammar! You should talk about your campaign, why you are raising funds for it, and information on yourself and your background. The aim here is to make people like both your campaign and yourself, which will make contributions from them much more likely! Also, don't forget to use the description to paste links to your fundraising page and other social media channels.
Then you are ready to start posting on the page. You should aim to post something new everyday; you can post more but only if the subsequent posts contain important information. With Facebook you are aiming for quality over quantity! A good, well written and informative post is going to serve you a lot better than several insubstantial ones. Your posts should aim to provide updates on your campaign, or information relevant to it. For a Movember campaign you could post a picture of your progress every couple of days with a reminder to donate, as well as posting information about Movember and the charity behind it. If your campaign is for raising money to record an album, then posting snippets songs and lyrics would be a good idea. It also wouldn't hurt to write a few posts asking for donations with a link to your campaign, but you should refrain from doing this too often.
So now you have your campaign page and some ideas on what to post. Now you should focus on increasing those page likes! When your page is created you can share it on your personal account and invite all your friends, and if you ask nicely your friends may even share it with their friends. You can also promote it on other social media channels like Twitter, your blog (if you have one of course) and place a link on your Kapipal fundraising page. But it is important to remember that with 1.2 billion users comes a lot of competition, so don't expect to gain 1000 likes per day. Just ensure that your page is of a high quality and is interesting! Hopefully you will see the likes and donations rolling in.
And that concludes part 4! If you have any questions don't forget you can always reach us on Facebook, Twitter or via email (firstname.lastname@example.org).
Best of luck with your campaign :)
If you've read our Rules of (Social) Engagement series so far then you'll know the importance of visual media when marketing your campaign on social media. This week we're taking that a step further with videos!
Youtube can be a fantastic platform to both market your campaign and engage with your audience (and potential donators). That is not to say however that video marketing is the right fit for every campaign; it would work a lot more effectively for a music-based campaign than a campaign raising funds to publish a book for example.
Saying that, every campaign should aim to create a video for their fundraising page introducing yourself and talking a little about your campaign, as this just makes your campaign a little more personal, plus video's are incredibly easy to share on social media platforms.
So here are our tips for using Youtube successfully:
With over 4 billion videos watched on Youtube everyday, there is huge potential to get your campaign noticed, which will increase the likelihood of gaining donations. Just follow our tips and be consistent!
Good luck :)
Perhaps the fastest growing trend in digital marketing is blogging! Around 6.7 million people now blog on blogging sites, with a further 12 million blogging via social networks. In addition, most businesses now place great import in maintaining their own blog; indeed, surveys have found that consumers feel 60% more positive about a company after reading their original blog posts.
So this week's Rules of (Social) Engagement is here to show you how beneficial a blog can be to your fundraising campaign, plus we give you tips on how to write a great blog post.
We start first with the main reasons why:
1. A Blog will drive traffic to your website/fundraising page, maximising the views your campaign will obtain.
2. It is a simple way to connect and share information with your audience.
3. Most blogs are free to set-up and can serve as an effective tool in marketing your campaign, by sharing your blog posts on your own social media channels.
Now the why:
1. Write eye-catching titles and headlines - Remember! The headline is the first thing your audience sees, therefore it must be eye-catching.
2. Open with a bang - Your first few sentences must entice the reader into reading the rest of the post.
3. Use engaging visuals - They make your post more appealing, and have been found to greatly increase your views.
4. Social media friendly - People like to share interesting content on their social media channels, so make sure your blog can be easily shared which will increase your readership.
5. Make it personal - Your blog will be more engaging if your writing reflects your personality.
Let us know if you are already an avid blogger and if you think it has been useful to your campaign :)
Social media marketing is the key to a successful campaign, and Kapipal is here to help steer you in the right direction with a few hints and tips :)
Our first tip is one that can make a lot of difference to how many people your posts on Facebook and Twitter will reach. Twitter tends to be used by people throughout the day while they are active, rather than when they are at home and relaxing. Consequently the best time to post on Twitter is Monday - Thursday 9am to 3pm with the absolute worst time being after 8pm everyday and after 3pm on a Friday. The prime time for posting on Facebook that results in the highest average click through is between 1pm and 4pm, and the period that sees the least average response is on the weekends between 8am and 8pm. Of course if these are the peak traffic times on Twitter and Facebook that does mean you will be facing increased competition for your friends attention, which leads to the next point.
A trend that should not be ignored when using social media to market your campaign is the importance of visual media. Just from our experience when posting on Facebook, posts that are accompanied by a picture achieve higher engagement than those that are sans picture. This rule applies to tweeting also. We're not telling you to scramble around for a relevant photo every time you post on Facebook and Twitter, but do use the opportunity when possible to use relevant visual media.
Our final tip on social media marketing is the frequency of posting. Twitter is known as a high volume/low value network, meaning it's more about quantity rather than quality due to fast pace of interaction. Facebook on the other hand is a low volume/high value network, so you should aim for quality over quantity. As a general guideline we would recommend you tweet 5 times per day as a minimum. There's not really a maximum for tweeting but just be mindful of bombarding the timeline of your followers and hence causing annoyance. For Facebook you should post 3x per week as a minimum and 10x maximum, just ensure these posts are well written and interesting.
So there it is, we hope you find our tips for social media marketing useful and good luck :)
While it cannot be denied that it is the premise upon which a Kapipal campaign is built upon that attracts the attention of donators, the importance of running a campaign effectively can provide that little extra support a campaign often requires.
This is where you come in! We at Kapipal want to make fundraising as easy as possible, and so over the next few months we will be releasing a series of blogs and short video tutorials providing advice on specific topics.
But we can only guess what you want! So email, comment, Tweet etc and let us know any specific topics you would like us to cover :)
As we head well into June, with any luck you’ll be bathed and kissed by the sun. For the unlucky ones, hopefully you either prefer to avoid direct sunlight anyway or you’ll be soaking up the rays on other shores.
So what are your plans for the summer? Is there a long overdue garden project that winter has cruelly kept you from, or maybe some exploring you’ve been itching to do?
Of course, if you’re anything like me, all summer means is embarrassing tan lines, a few half-read books (I’ll finish them next summer!) and a lot of grape juice (of the fermented variety) in my bloodstream.
Whatever you plans, Kapipal wishes you a fantastic summer! And remember whatever your summertime dreams, Kapipal is here to help you achieve those dream.
Let us know your plans by commenting or tweeting us at @kapipal
The use of crowdfunding has been steadily increasing since its conception, and its potential for growth is only beginning to be fully understood. Like many entities originating from the Internet many people are still wary about this emerging way to raise money, wary about its safety and its trustworthiness. Kapipal is different!
We at Kapipal have built our crowdfunding platform to be as safe and trustworthy as possible; all transactions are done through Paypal and donations are sent directly to the account owned by the Kapipalist being donated to, meaning all payments are secure, fast and guaranteed to end up where you want them to. What’s more, donating is as easy as it can possibly be made to be. Donators so not require a Kapipal account in order to donate — all anyone needs to donate to a campaign is a credit/debit card.
A campaign with Kapipal can be set up in most major currencies to make it as convenient as possible for you, and donations can come from any corner of the globe. Your campaign can be set up to use US/Canadian/Australian/New Zealand/Hong Kong Dollars, Euros, the British Pound or the Japanese Yen. You can also choose to display your fundraising page in 12 different languages, a number that we are aiming to increase. Furthermore, Kapipal allows you to customise your page to match your preferences, from the minimum contribution allowed, the duration of your campaign, images on your fundraising page and descriptions of yourself and your campaign; you can even set your page to private or public, so that you can operate your campaign exactly how you wish to. There's even the possibility reward your contributors for their donations (so long as the reward is project related, e.g. CDs, T-Shirts etc.) With Kapipal you can create a fundraising page that fits your needs!
Getting your campaign noticed is important, so Kapipal has made it easy to spread awareness of your campaign, with the option to display your Twitter, a promotional video and a website of your choosing (for more on how to market your campaign effectively don’t forget to read the previous our previous blog ‘7 Best Practices to Run a Successful Kapipal Fund Raising Campaign!’).
We have seen many people launch successful campaigns that reach their target. From the creative to the practical, Kapipal has provided the means for talented musicians to realise their dreams and record albums, supported the studies of students hoping to form a prosperous future, and we have aided those in need of financial support due to pressures such as medical expenses.
Kapipal can help you too!
So now you have some of the basics covered, why not give crowdfunding a go with Kapipal and be a part of this exciting and developing business! It’s quick, easy and simple for you and for your donators.
Kapipal is here to help you realise your dreams!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!