In our previous post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). This first post will cover the favorable practice of providing transparent and accurate information.
The Importance of Transparency
When establishing a crowdfunding campaign, it is extremely important to create trust amongst potential contributors. One of the easiest way to do this is by providing transparent, easy-to-find information. For example, if a potential contributor is exploring your campaign site yet has trouble finding answers to their questions, then they will be far less likely to contribute to your project. Therefore, it is wise to consider the type of answers potential contributors may be looking for while exploring your campaign.
Although providing easy-to-find information might seem intuitive, campaign creators can struggle with this if they don’t keep their entire audience in mind. Take, for instance, a band that is seeking to generate funds to record a new album. When creating their campaign, they might provide information targeting their current fan base (which is very smart), but fail to consider those potential contributors who are unfamiliar with their music. Having just come across this band, these visitors will seek to answer some basic questions such as: What is the story behind this band? Or, what does their music sound like?
By providing thorough, transparent information, this band can not only build trust amongst their own fans, but also new listeners as well (and maybe even gain a bunch of new fans in the process!)
But Is All of the Information Clear and Accurate?
So, now that you have filled your campaign page with easy-to-find answers, it is time to go back and double check to make sure that all the information provided is both clear and 100% accurate.
In regards to accuracy, you will certainly want to be sure that you are spelling and labeling everything correctly. Furthermore, if you are listing specifics – such as dates or locations – you will want to double check and make sure that those are accurate as well.
When it comes to clarity, it would be wise to once again consider your potential visitors. For example, whether campaigns are created to assist with medical bills or create innovative products, you will want to provide potential campaign creators with as simple of information as possible.
To help with this, we recommend walking potential contributors through the process (ex. Medical Bills: how did this emergency come about? Explain medical terms, etc.; Innovative products: explain the technology or science behind your products; walk your audience through the creation process, etc.). Granted, this doesn’t necessarily need to be long, but providing a clear, in-depth explanation of your campaign establishes a sense of connection through education. By clearly articulating your motives for your project, potential contributors will feel more involved and thus be far more likely to help you with your campaign.
If you are interested in seeking more assistance, or have a crowdfunding question that you would like answered, please do not hesitate to contact us. Otherwise, explore Kapipal and see how you can turn your dream into a reality today.
Being the first European donation and reward based crowdfunding website, we at Kapipal are extremely passionate about helping others fund their dreams. Therefore, we are now offering personal assistance for campaign creators to succeed with their projects.
But first, before linking to our personal contact page, we thought it might be helpful to offer some campaign tips. Generally, successful crowdfunding campaigns consist of the following practices:
Providing Transparent and Accurate Information
Honest, easy to find information is essential for creating trust amongst potential contributors. For example, those viewing your campaign page will want to know accurate, extensive details about your project. Furthermore, they will also want an honest representation of contribution perks. If any of this information is vague or difficult to find or understand, then you may run the risk of scaring off those who actually may be quite interested in assisting and contributing to your campaign.
Sharing Over Social Media
With Facebook recently surpassing over one billion users, it is certainly fair to say that the reach and power of social media is at an unprecedented level. With successful projects, campaign creators have been able to leverage social media to spark awareness, interest, and contribution to their campaigns.
For prime success, we highly recommend planning out a social media campaign that utilizes a variety of social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest). Feel free to get creative here, for you will want to generate as much buzz (shares, retweets, likes, etc.) as possible!
Supply a Variety of Engaging Content
Campaign creators should look to supply a wide variety of engaging content on their campaign page. In the past, successful campaigns have incorporated text, photos, and videos to inform potential contributors about their project. Variety is key here, as you will want to inform and engage potential contributors on as many levels as possible.
If you are having trouble generating ideas for content, perhaps it might be helpful to put yourselves in the mind of potential contributors and ask yourself: What do they need to know about your project? Why should they contribute? What makes my project interesting and unique? What is the quickest, simplest way to provide this information?
By focusing on providing accurate information, utilizing social media, and supplying a variety of content, campaign creators can be confident that they are on the right path to succeeding with their project.
Yet if you are still unsure, or feel as though you need personal assistance, please do not hesitate to contact us. We want to do whatever we can to assist you in successfully funding your projects and turning your dreams into reality.
So why wait? Click here to start a new project today!
Hi, everyone! Elizabeth here (that's me in the center of that photo up above).
You have been using Kapipal to crowdfund your dreams since 2009, and we're really proud of all the great things you have done with the money you have raised.
We have big dreams for the future of Kapipal, and we are busy behind the scenes building a new and improved Kapipal that will make it easier and more fun to crowdfund with us (and easier and more fun for people to donate to your campaigns, too!).
While we work to bring you things like easier-to-use features, better crowdfunding tools, and an overall improved experience, we need your help.
Please visit our Kapipal crowdfunding campaign page at www.kapipal.com/donatetokapipal, check out our reward levels, and give what you can. Even 5 euros is a huge help!
Your donation will help cover some of our fixed costs, which will allow us to offer consistent support for all of our users as we move forward with our improvements.
You can be confident that your contribution is going directly toward improving Kapipal, so that we can bring the benefits of crowdfunding to even more people in need.
Have ideas on what improvements you would like to see us bring to Kapipal in the future? Share them with us on Facebook, Twitter, Google Plus, via email, or in the comment section of this blog post.
Thanks for any help you can give us, and we can't wait to show you what we're working on for you!
P.S. Be sure to check out our new Meet the Team page, and learn more about the faces behind Kapipal!
Many know open source. Some heard about crowdfunding. Few has used crowdfunding. Both concepts - utilizing the crowd and community have shown effective and successful result to solve problems in the world. Lately I read some blog posts and comments comparing crowdfunding to open source. Here I want to briefly share my thoughts:
Both crowdfunding and open source have helped thousands of people, which cannot be achieved alone without the support of the community / crowd. The open source approach works great, as it is utilizing the mass community's effort to benefit potentially everyone in this world, through sharing, collaboration and openness.
Crowdfunding, on the other hand, has proven to be an alternative financing model, for creative ideas on new products/services, charity, community projects, etc, which traditional financing through banks or government public funding would not cover. Even though the beneficiary would be only the fund raiser or the person who will receive the fund in the end. People, donating the money, generally feel happy because they helped others to solve a life challenge or realize their dreams. For example: unsigned musicians raise fund to create their first album with the support of their fans and music lovers. There are also crowdfunding projects, where everyone donates will benefit from it, e.g. a small community of residents raise fund to build a swimming pool for their children.
Crowdfunding has definitely helped people to solve challenges in life and to become happier. Running a crowdfunding project might be more commercial in operation than running an open source project. I believe, like open source is a real alternative to proprietary software, crowdfunding will continue to prove to be an effective alternative financing model and co-exists with banks and government funding.
Since working at Kapipal, I have seen many crowdfunding projects -- charities, hobbies, startup ideas, music albums, community efforts, gifts, etc. It is amazing to see so many innovative fundraising campaigns.
Many people use the crowdfunding approach to realize their dreams! But the power of crowdfunding does not stop here. The crowdfunding process has helped many people in a short period of time to improve their product ideas, create branding, improve marketing, as well as generate market demand intensively.
A typical example is a band raising money for their next album before production. The audience and fans get a flavor of the new album through the campaign introduction, audio or video. It helps the band to generate market interests, get early feedback from their fans, as well as increase the fans' eagerness to get the album produced by crowdfunding contribution. In a way, the band has already tested the market and created product awareness and demand before completing and shipping out their final product.
This is a very good way to exercise the lean development method for testing out the idea with the launch, learn and adapt process. Even with every social marketing promotion round, it follows the same pattern: launch-learn-adapt to understand what works, what doesn't, and how to improve the promotion to get to the next level. It is a journey of continuous learning. When the crowdfunding campaign finishes, the fundraiser not only has more experience in running a crowdfunding campaign, but surely also much more knowledge on social media marketing and lean product development.
If you want to start a crowdfunding campaign for your dream, our Kapipal Team would be happy to support you on your journey!
You may recognize the subject of today's blog post from this post highlighting music campaigns last month.
Hot Peach, a Toronto-based band, features Hot Sarah Burton on vocals, guitar, and synth; Hot Luke Stackhouse on bass and backing vocals; and Hot Jeremy Knowles on drums and backing vocals. All three write for the band.
Last month, they were raising money toward recording and mixing new songs for an upcoming EP, and offering some pretty sweet rewards for their contributors (literally -- for $6 or more, you get homemade peach preserves!) .
Then, a bunch of their gear (over $5,000 worth) got stolen and/or vandalized, and the focus of their campaign became replacing their lost instruments. (The rewards remain sweet.)
Hot Jeremy was kind enough to answer a few questions about the band and their Kapipal campaign.
The use of crowdfunding has been steadily increasing since its conception, and its potential for growth is only beginning to be fully understood. Like many entities originating from the Internet many people are still wary about this emerging way to raise money, wary about its safety and its trustworthiness. Kapipal is different!
We at Kapipal have built our crowdfunding platform to be as safe and trustworthy as possible; all transactions are done through Paypal and donations are sent directly to the account owned by the Kapipalist being donated to, meaning all payments are secure, fast and guaranteed to end up where you want them to. What’s more, donating is as easy as it can possibly be made to be. Donators so not require a Kapipal account in order to donate — all anyone needs to donate to a campaign is a credit/debit card.
A campaign with Kapipal can be set up in most major currencies to make it as convenient as possible for you, and donations can come from any corner of the globe. Your campaign can be set up to use US/Canadian/Australian/New Zealand/Hong Kong Dollars, Euros, the British Pound or the Japanese Yen. You can also choose to display your fundraising page in 12 different languages, a number that we are aiming to increase. Furthermore, Kapipal allows you to customise your page to match your preferences, from the minimum contribution allowed, the duration of your campaign, images on your fundraising page and descriptions of yourself and your campaign; you can even set your page to private or public, so that you can operate your campaign exactly how you wish to. There's even the possibility reward your contributors for their donations (so long as the reward is project related, e.g. CDs, T-Shirts etc.) With Kapipal you can create a fundraising page that fits your needs!
Getting your campaign noticed is important, so Kapipal has made it easy to spread awareness of your campaign, with the option to display your Twitter, a promotional video and a website of your choosing (for more on how to market your campaign effectively don’t forget to read the previous our previous blog ‘7 Best Practices to Run a Successful Kapipal Fund Raising Campaign!’).
We have seen many people launch successful campaigns that reach their target. From the creative to the practical, Kapipal has provided the means for talented musicians to realise their dreams and record albums, supported the studies of students hoping to form a prosperous future, and we have aided those in need of financial support due to pressures such as medical expenses.
Kapipal can help you too!
So now you have some of the basics covered, why not give crowdfunding a go with Kapipal and be a part of this exciting and developing business! It’s quick, easy and simple for you and for your donators.
Kapipal is here to help you realise your dreams!
Recently, there have been more and more new Kapipal crowd funding campaigns started. We are so excited to see both interest in our site and our user base growing! All of us on the Kapipal Operation Team want each of the Kapipal campaigns to be successful and have a lot of happy users. We know each of you have your own story to tell and may need some help telling it. You might be wondering, what are the key success factors for a crowdfunding campaign? After observing some ongoing Kapipal fundraising campaigns, here are some thoughts from us:
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!