In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. Our second post provided tips regarding sharing your crowdfunding campaign over social media. This final post of the series will discuss essentials for providing a variety of appealing content.
Why is Engaging Content Necessary?
Before we discuss the essentials, it is important to understand why engaging content is necessary. Basically, engaging content is crucial due to its viral potential. The more appealing the content, the more likely a viewer is to connect and share.
In the past, the most successful campaigns have supplied a wide variety of appealing content on their campaign page. Generally, these campaign creators have utilized texts, image, and video posts to inform potential contributors about their project. The variety is particularly important as it connects with potential contributors on on a multitude of levels.
Okay, I Understand. . . But What Kind of Content is Engaging?
Great question. Considering that appropriate content largely depends upon the campaign and audience, it is generally best to put ourselves in the mind of potential contributors and ask:
Furthermore, we will also want to think about viral potential by consider factors that could inspire our audience to share with their own social network. Examples may include:
By providing appropriate, engaging content, we can be sure that we’ve increased our campaigns chances of being shared. Remember, one of the main essentials for reaching donation goals is to have campaigns seen by as many fresh eyes as possible.
If you are having trouble generating content ideas, or simply have a general concern, don’t hesitate to contact us! Our passion is assisting others in funding their dreams, so we would love to offer some assistance.
We really hope this series has offered some assistance. If you have any immediate questions, feel free to leave a comment. We would love to start a conversation – perhaps your question is also on the mind of others Also, check our site for even more helpful content in the coming weeks!
In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. This second post will provide you with tips regarding sharing your crowdfunding campaign over social media.
Plan a Social Media Outreach
So you are extremely excited about the campaign you just created, the next logical step is to immediately inform all your family and friends, right? Well, not exactly.
Although it is highly advised that you inform your family and friends, social media bursts can be quite inefficient from a long-term perspective. Thus, instead of immediately informing others, we recommend that you first allocate all of that excitement towards building a targeted social media campaign. (in fact, we highly advise you to plan this out prior to starting a campaign!)
Creating Your Targeted Social Outreach
Within a targeted social media campaign, you should designate this such as:
In regards to content, it is important to keep in mind that you will want to create as much social buzz as possible. For example, if your posts generate a lot of shares, retweets and likes, then your content will naturally spread beyond your own social connections. Therefore, be so creative and fun with your content that your friends will instinctively want to share your posts with their own connections.
As we discussed in our previous post, it is extremely beneficial for you to be as clear and straightforward with your motives as possible. Beyond the natural benefits, providing your audience with transparent information will help them understand why you are so passionate about your crowdfunding project. The more that your audience connects and understands your motives, the more likely they are to contribute, help, and share the cause.
General things to consider when seeking to inform your audience:
Although this certainly provides you with enough information to take your campaign to the next level, Kapipal is dedicated to turning dreams into reality. Therefore, continue to check our site as we plan on expand on this post, as well provide you with even more beneficial information in the future.
If you have any questions or concerns about starting a campaign, feel free to contact us! If not, why wait? Start a campaign and turn your dreams into reality today!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!