Since working at Kapipal, I have seen many crowdfunding projects -- charities, hobbies, startup ideas, music albums, community efforts, gifts, etc. It is amazing to see so many innovative fundraising campaigns.
Many people use the crowdfunding approach to realize their dreams! But the power of crowdfunding does not stop here. The crowdfunding process has helped many people in a short period of time to improve their product ideas, create branding, improve marketing, as well as generate market demand intensively.
A typical example is a band raising money for their next album before production. The audience and fans get a flavor of the new album through the campaign introduction, audio or video. It helps the band to generate market interests, get early feedback from their fans, as well as increase the fans' eagerness to get the album produced by crowdfunding contribution. In a way, the band has already tested the market and created product awareness and demand before completing and shipping out their final product.
This is a very good way to exercise the lean development method for testing out the idea with the launch, learn and adapt process. Even with every social marketing promotion round, it follows the same pattern: launch-learn-adapt to understand what works, what doesn't, and how to improve the promotion to get to the next level. It is a journey of continuous learning. When the crowdfunding campaign finishes, the fundraiser not only has more experience in running a crowdfunding campaign, but surely also much more knowledge on social media marketing and lean product development.
If you want to start a crowdfunding campaign for your dream, our Kapipal Team would be happy to support you on your journey!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!