Hi, everyone! Elizabeth (Head of Operations) here.
If you’ve been following our blog, you’ve no doubt seen the awesome, ongoing “Rules of (Social) Engagement” series from Morgan, our Social Media Manager, focusing on marketing your crowdfunding campaign via social media.
(And if you haven’t been following our blog, welcome!)
I’m starting a blog series of my own, expanding on the ideas we talked about in this blog post, 7 Best Practices to Run a Successful Kapipal Fundraising Campaign.
This week's tip: Create a great story.
Okay, so you need to raise money for something, and you’ve come to Kapipal to do it. Excellent first step! You click on the “Start Your Campaign” link and start filling out the form, when BAM! It hits you. The first question. Page Title. Why are you raising money?
It seems simple enough, right?
But this is a huge opportunity! This is the first thing people will see when they come to your page, and the title that will show up every time you post a link to Facebook/Google Plus/Tumblr!
Stay calm. Breathe deeply. This is important -- if you want to write a compelling crowdfunding campaign title (and I know you do!), do not do the following:
1. Be uninformative, boring, generic. While writing something like, Please help us! or Need money for my dream! will technically work, these phrases don’t do anything to make your campaign memorable. Everyone who is at Kapipal needs monetary help of some kind; what makes your story special? You are a special snowflake to us, so don’t be afraid to show everyone else exactly what makes you that way!
Clever, creative titles are always excellent, but don’t be so clever that you leave readers confused about what you’re raising money for. Mix in a little wit while still being informative. (And if all else fails, informative trumps cleverness!)
Please help us! becomes Help Sandy and Danny buy a new furnace!
And Need money for my dream! becomes New SCUBA gear for Ariel and Eric!
2. Make it too long/too much information. Of course, the overly long title is also a killer. Sometimes, in an effort to be as specific as possible, crowdfunders try to fit everything but the kitchen sink into their campaign title.
I really love my pig Wilbur and my Uncle Homer is going to send him away if we don’t do something so please help me raise money to keep him safe!
Rescue Wilbur the Pig from impending doom!
Obviously this is a silly example (+1 if you caught the reference!), but see how the first title was so long that your eyes kind of just skimmed over it, while the second was short and to the point? Rescue! Pig! Doom! Hot diggity, now I want to read more about this person’s campaign! I might even want to donate, if I like what I see!
Which brings us to the next installment of this series: Writing a compelling campaign description. Next time, I’ll discuss tips for crafting a campaign description that will draw your readers in, ensure them that you are genuine in your requests for help, and give them all the answers to questions they may have about just what you are raising money for.
What are your ideas for writing a good campaign title? Share them in the comments!
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!