If you've read our Rules of (Social) Engagement series so far then you'll know the importance of visual media when marketing your campaign on social media. This week we're taking that a step further with videos!
Youtube can be a fantastic platform to both market your campaign and engage with your audience (and potential donators). That is not to say however that video marketing is the right fit for every campaign; it would work a lot more effectively for a music-based campaign than a campaign raising funds to publish a book for example.
Saying that, every campaign should aim to create a video for their fundraising page introducing yourself and talking a little about your campaign, as this just makes your campaign a little more personal, plus video's are incredibly easy to share on social media platforms.
So here are our tips for using Youtube successfully:
With over 4 billion videos watched on Youtube everyday, there is huge potential to get your campaign noticed, which will increase the likelihood of gaining donations. Just follow our tips and be consistent!
Good luck :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!