Hands up if you have a Facebook account? Yes? Excellent, you are among the 1.2 billion people around the world who own a Facebook account.
Facebook is the biggest social network on the internet, easily eclipsing the likes of Twitter, LinkedIn and Google+; with the last three combined, they are still over 300 million users shy of Facebook's total! If you want to get your campaign noticed then Facebook will be an essential tool. As such, this week's Rules of (Social) Engagement focuses on how to effectively utilise Facebook as a means of marketing your Kapipal campaign.
The first step is to create a Facebook page, which will focus entirely on your campaign. For this page you will need a good title and some attractive visuals, both of which will help to draw people's attention to it. Always opt for a short and focused title over a long one; if you're raising money for a charity event, such as 'Movember', then your title should go something like 'Jordan's Movember Challenge 2014'. The visuals (so the profile and cover picture) should be eye-catching but, above all, they should be relevant to your page! If we use the Movember example again, some good visuals would be the charity's logo and a picture of yourself clean-shaven. You could even place the clean-shaven picture of yourself next to a picture of Albus Dumbledore or Gandalf to gain attention and give a good comparison come November 30th! You can have fun with visuals but always ensure they are relevant!
The next step is to write an engaging and sincere description. Be honest, informative, and ALWAYS double check spelling and grammar! You should talk about your campaign, why you are raising funds for it, and information on yourself and your background. The aim here is to make people like both your campaign and yourself, which will make contributions from them much more likely! Also, don't forget to use the description to paste links to your fundraising page and other social media channels.
Then you are ready to start posting on the page. You should aim to post something new everyday; you can post more but only if the subsequent posts contain important information. With Facebook you are aiming for quality over quantity! A good, well written and informative post is going to serve you a lot better than several insubstantial ones. Your posts should aim to provide updates on your campaign, or information relevant to it. For a Movember campaign you could post a picture of your progress every couple of days with a reminder to donate, as well as posting information about Movember and the charity behind it. If your campaign is for raising money to record an album, then posting snippets songs and lyrics would be a good idea. It also wouldn't hurt to write a few posts asking for donations with a link to your campaign, but you should refrain from doing this too often.
So now you have your campaign page and some ideas on what to post. Now you should focus on increasing those page likes! When your page is created you can share it on your personal account and invite all your friends, and if you ask nicely your friends may even share it with their friends. You can also promote it on other social media channels like Twitter, your blog (if you have one of course) and place a link on your Kapipal fundraising page. But it is important to remember that with 1.2 billion users comes a lot of competition, so don't expect to gain 1000 likes per day. Just ensure that your page is of a high quality and is interesting! Hopefully you will see the likes and donations rolling in.
And that concludes part 4! If you have any questions don't forget you can always reach us on Facebook, Twitter or via email (firstname.lastname@example.org).
Best of luck with your campaign :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!