Today’s Rules of (Social) Engagement will be addressing the online leviathan known as Twitter, which, when used correctly, can be an indispensable tool in getting your Kapipal campaign noticed.
With over 255 million active monthly users, Twitter is an online network that really shouldn’t be ignored! It may have the image of being used by the young demographic to let the world know precisely what they’re thinking in short 140 character outbursts, and though partly true, the use of Twitter is continuing to grow in older generations and among businesses.
A strength that Twitter has over the much larger Facebook is that it is easier acquire attention from around the globe! If Facebook is for you and your already established social group, then Twitter is for you and connecting to global communities. You can follow, retweet and favourite a user on a completely different continent to you, and they can do the same back!
As such, Kapipal is here to give you a few rules for effectively engaging with people on Twitter:
1. #Hashtags#: We all know what the hashtag is by now, but it’s important to know how to use them effectively. Hashtags should be used to spotlight keywords and topics, for this will help to increase the likelihood of other users seeing your tweet. Let’s say you are an artist trying to raise funds to record music, #music is your obvious first choice, a good second choice would be your music’s genre, e.g. #indiemusic, #countrymusic etc. Just ensure your hashtags are relevant and always do a little research into what hashtags are generally in use for your area.
2. @mentions@: Always @kapipal! It will link you up to the wider Kapipal community, and if we can see your tweet with your campaign link then we can retweet and get it seen by followers! Also try mentioning other users that are involved in your field; if your campaign is for a charity then @ the charity (if they have a Twitter account of course) and prominent users involved in that charity, they may see it and bring your campaign to the attention of their own audience.
3. Make it personal: You will only gain followers if your Twitter feed is interesting to them! So don’t be scared to include content that is not about your campaign; seen a funny gif or meme, tweet it. Twitter is where business and pleasure do and should be mixed! Aim for frequency rather than quality, thus giving you the space to tweet about your campaign and other things every day.
4. Join in: Be sure to follow plenty of users that are of relevance to your campaign and of interest to you personally. Mention, favourite and retweet other users and reply to those who interact with you. Remember Twitter is a social network like Facebook, except you socialise with people with mutual interests rather than people you personally. It sounds simple but don’t forget to be social!
So now that we have covered the basics of Twitter you are ready to tweet away and metamorphosis into a digital butterfly. Always remember that you only have 140 characters to work with so always be succinct, to the point, and use links and photos as ways to provide more information when needed.
Good Luck :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!