Should I be using Google+?
The question of whether your campaign would benefit from a Google+ page is very much dependent on the nature of your campaign. If your campaign is focused on an insular cause, i.e. raising money to fund a bike (bad example I know) then it probably wouldn't do much to help you. However, if your campaign is derived from a larger cause or an industry, i.e. raising money for cancer research or funding a business start-up, then Google+ can be incredible useful to you and your campaign.
With over 300+ million users composed mainly of a more young and professional user, the primary benefit of Google+ is the S.E.O (Search Engine Optimisation) benefits it provides you, which in turn will increase the rank of your campaign/business/cause in Google’s results page, something that will aid you greatly in improving the visibility of your campaign.
Our first rule of using Google+ is to post your content between 9am – 11am, and never post content between 6pm – 8pm; the former is when Google+ experiences its highest level of traffic, with the latter being its period of low traffic. The first rule is: Post content while everyone is online!
What really sets Google+ apart from its competitors is the ability to categorise your followers into circles. This function allows you to really target the content you post; if you are a start-up company you could have a circle composed of customers, and a circle made from peers within your industry, and then target your content accordingly. For example, a customer wouldn’t be interested in an industry conference announcement or your analysis of it, but your industry peers would. Our second rule of using Google+: Tailor and target your content to maximise engagement with your circles!
Another excellent feature of Google+ is the opportunity to format your posts, something that the other major social media platforms do not allow you to do. This means you can make the content you post more visually appealing and easier to read; make important sentences, or those that you wish to stand out to the reader most, bold for example. The third rule is therefore: Format your posts to boost readability!
Our last rule is on sharing content. Of this is not a feature unique to Google+, but it is an useful way of increasing your visibility, engage with other users, and build a reputation as someone who knows their area. When sharing content you should always add your own thoughts in the comments section, as people are more likely to engage with you if they see you engage with content; it also shows you know what you’re talking about. So if your Kapipal campaign is about raising money for a charitable cause, you could use your profile to share articles and posts on that charity and the cause it is representing, such as new scientific studies or case studies, and use your comment to link it to your own experiences or opinion. The forth rule is: Engage with your audience by sharing and commenting.
So concludes our basic (but hopefully useful) rules on using Google+ to aid your Kapipal campaign. As mentioned earlier, Google+ is a service that will not aid every campaign; it is up to you to decide whether you think it could help you is raising awareness. Let us know your thoughts or questions in the comment section or via Kapipal’s social media channels :)
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!