We often get questions from users via email and Twitter, and today I'm going to share some of them (plus the answers!) with you.
Have a question for the Kapipal team? Email us at email@example.com, or tweet it to us @Kapipal. We look forward to hearing from you!
Q. Is Kapipal available for Italian new ideas, or is it only for the US?
A. Kapipal actually started out in Italy, and is now available worldwide. We have users from over 150 countries, and we welcome campaigns of any nationality.
Q. Can I promote my campaign using any means?
A. Yes! Facebook, Twitter, MySpace, Weiblo, YouTube, blogs, websites...heck, you can print up flyers and post them around your neighborhood!
Another great promotion tactic is to contact your local newspaper/news channel/online news source and convince them to write a story on your campaign.
And if you succeed in getting your cause covered by a news outlet, please let us know about it! We would love to share your media spotlight with the entire Kapipal community!
Q. It's been four days since I published my Kapipal campaign, but I've only received two page views. Why aren't more people coming to my campaign page?
A. It is essential that you put in the work to promote your own campaign. We provide the platform upon which to crowdfund, but it's your job to convince friends, family, and all your other social circles that your idea is worthy of funding. A few things that can help:
Create a compelling campaign video in which you briefly introduce yourself and your idea in need of funding. The more professional you (or your idea) seem in this video, the more confident people will be in donating to you.
If you lack the technical know-how to create a video (or just feel your campaign doesn't need one), that's okay. In this case, a good photo will be helpful to you. Yes, Kapipal provides a few default images, but try your best to use a personalized photo instead — a mock-up of your project, a picture of you holding the instrument you will play on your album, a photo of the person you are raising money to benefit.
It doesn't have to be a professionally shot photo, but a photo that is in focus and turned the right way is preferable.
Clearly explain your plan on how you will spend your contributions, so people understand what their money is going toward. If you're raising money for playground equipment, specify the pieces of equipment you plan to purchase and how much each piece will cost. If you're raising money for an album, specify that studio time will cost $X, production will cost $Y, and pressing the album to vinyl will cost $Z.
Many of your contributors may not fully understand the details of your kind of project, and may not understand how your project could possibly cost $10,000. Show them that your campaign goal isn't just a random number, but a goal carefully chosen after much deliberation.
A custom Kapipal URL, or web address. This may seem minor, but having a Kapipal link that is "www.kapipal.com/flyracheltothemoon" instead of "www.kapipal.com/230957029348750384" can be helpful when sharing your campaign via email and to online networks.
First, having the name of your campaign (or at least part of it) in your web address lends legitimacy to it. It sends the signal that you have taken time and really thought out your campaign.
Second, the custom address will be easier to remember and therefore easier to share. People will be able to identify your campaign as yours before they even click on it.
To create your custom Kapipal URL, log in to kapipal.com, go to My Account > My Kapipals > Edit Page. Scroll down to "Kapipal URL" and click "Choose your own address." Type in your personalized web address in the blank, then click "Continue."
This is the official blog of Kapipal. Check back often for updates on what's new at Kapipal, as well as ways to make your campaign shine! As always, we value your feedback, so please don't be shy — comments are encouraged!